Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
-
Can This Brand Be Saved?
Maruca, Regina FazioArtículo HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Desde 8,20 €
-
Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?- Teaching note
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Nota del Instructor DARDEN-S-0405TN-EDirección estratégicaTeaching note for product S-0405Desde 0,00 €
-
Yahoo! and Customer Privacy
Freeman; R. Edward; Werhane; Patricia H.; Wicks; Andrew C.; Fruscello; Thomas W.; Mead; JennyCaso DARDEN-E-0300-EÉtica empresarial y Responsabilidad Social CorporativaThis case explores the larger context of competition among internet companies for market share globally; especially in the emerging Chinese economy; as well as concerns about advancing the core values of the company including user privacy. Specifically; it concerns the decision facing Yahoo! when it is confronted with a request by the Chinese government to release the name of one of its users for alleged violations of Chinese law.Desde 8,20 €
-
Bad Arguments and Rationalization in Business
Freeman; R. Edward; Wicks; Andrew C.; Harris; Jared D.; Parmar; Bidhan L.; Mead; JennyNota técnica DARDEN-E-0406-EÉtica empresarial y Responsabilidad Social CorporativaThe following note attempts to catalog and analyze a set of flawed but common arguments made in business and organizational settings to drive strategic and operational decision-making. The arguments are deconstructed into syllogistic form—a set of premises leading to a conclusion—and analyzed for validity and soundness. The final part of this note pays attention to ways decision-makers can avoid such bad arguments and the rationalization that oft...Desde 8,20 €
-
Dr. Bronner's: Do Psychedelics Fit with Its Cosmic Principles?
Freeman; R. Edward; King; Adelaide Wilcox; Maiden; Stephen E.Caso DARDEN-S-0405-EDirección estratégicaThis field-based case describes the situation facing David Bronner, cosmic engagement officer (CEO) of Dr. Bronner’s Magic Soaps (Dr. Bronner’s), the top-selling brand of natural soaps in North America in 2019. Since its founding, the company has centered advocacy for unity and social change in its products and giving. The question before David and the leadership team is whether to extend the brand further by publicizing its support for the use o...Desde 8,20 €