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How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
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Can This Brand Be Saved?
Maruca, Regina FazioArtículo HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Desde 8,20 €
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Free Agency (A), (B), and (C) - Teaching note
Detert, James R.; Cullen, Kevin; Rosen, EvanNota del Instructor DARDEN-OB-1359TN-ELiderazgo y Dirección de personasTeaching note for product OB-1359Desde 0,00 €
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Four Factors
Detert, James R.; Cullen, Kevin; Rosen, EvanCaso DARDEN-OB-1358Liderazgo y Dirección de personasThis case follows Shane Harris, who has just been hired as an assistant coach for the NBA's new franchise, the Honolulu Hammerheads. In order to aid team management in using basketball analytics, Harris turns to Dean Oliver's Four Factor method.Desde 8,20 €
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Four Factors
Detert, James R.; Cullen, Kevin; Rosen, EvanCaso DARDEN-OB-1358-ELiderazgo y Dirección de personasThis case follows Shane Harris, who has just been hired as an assistant coach for the NBA's new franchise, the Honolulu Hammerheads. In order to aid team management in using basketball analytics, Harris turns to Dean Oliver's Four Factor method.Desde 8,20 €
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Are We Sacrificing by Sacrificing
Detert, James R.; Cullen, KevinCaso DARDEN-OB-1363-ELiderazgo y Dirección de personasThe game of baseball offers a team’s manager relatively few tactical decisions to affect their team’s chances of winning on any given day. The manager chooses the batting lineup and where the fielders are positioned; the pitchers who start the game and apDesde 8,20 €
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanEjercicio DARDEN-OB-1368Liderazgo y Dirección de personasThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Desde 8,20 €
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Fired Fairly?
Detert, James R.; Cullen, Kevin; Rosen, EvanEjercicio DARDEN-OB-1368-ELiderazgo y Dirección de personasThis case presents students with the issue of whether Black college football coaches are fired fairly. Students are asked to use the provided data set to think through the various prompts about building the model they would test, including considering the dependent and independent variables and their initial hypothesis.Desde 8,20 €
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Data Analytics and the Overall Research Process
Detert, James R.; Cullen, KevinNota técnica DARDEN-OB-1416Liderazgo y Dirección de personasIn many cases, data analysts are given the question to answer or the data set to be analyzed. It’s important, however, to understand that there are numerous steps, before and after the empirical analysis is done, that define an overall rigorous scientificDesde 8,20 €
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Should We Go For It?
Detert, James R.; Cullen, Kevin; Taubenfeld, BrittonCaso DARDEN-OB-1364-ELiderazgo y Dirección de personasThis case follows Sarah Johnson, who has just accepted the position as an intern in the offensive analytics division for the Dallas Cowboys. After gathering all the data she could find for the NFL between 2000 and 2016, she works to analyze the best option for the team when it comes to deciding what to do on a fourth down.Desde 8,20 €