Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
How Do You Grow a Premium Brand? (HBR Case Study and Commentary)
Maruca, Regina Fazio; Campbell, William; Dolan, Robert J.; Hersh, Anita K.; Farquhar, Peter H.; Aaker, David A.; Shelman, MaryArtículo HBS-95205-EServicios y operacionesGordon Johnston has taken his elite health-club concept from the germ of an idea to the pinnacle of success. But the most difficult decision in managing his company lies ahead. Gordon must figure out how to lead Transition fitness clubs into the next phase. In each of the 15 years since Transition's flagship club opened in New York City, its sales have doubled. The company boasts fitness trainers handpicked by Olympic medalists, health-conscious ...Desde 8,20 €
-
Can This Brand Be Saved?
Maruca, Regina FazioArtículo HBS-94508-EMarketingIn this fictional case study, Caroline Portal knows that La Shampoo is in trouble. Introduced in 1975 and targeted at women between the ages of 15 and 30, La Shampoo has a stylish image that had immediately become popular. Its slogan, "La Shampoo: For the Look and Feel of France," had remained the same since day one. In 1989, however, the line had begun a slow descent, but the company hadn't really addressed the problem until two years ago, when ...Desde 8,20 €
-
Option Greeks, Insider Trading, and the Heinz Acquisition - Teaching Note
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiNota del Instructor DARDEN-F-1978TNFinanzasTeaching note for product F-1978Desde 0,00 €
-
Option Greeks, Insider Trading, and the Heinz Acquisition - Teaching Note
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiNota del Instructor DARDEN-F-1978TN-EFinanzasTeaching Note for product F-1978Desde 0,00 €
-
Option Greeks, Insider Trading, and the Heinz Acquisition
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiCaso DARDEN-F-1978-EFinanzasJust before Warren Buffett’s company, Berkshire Hathaway Inc, acquired H. J. Heinz Company on February 14, 2013, rumors had been circulating that the Omaha investing oracle had set eyes on the condiment giant. By the time the official acquisition was announced, questions had arisen about some unusual trading activity in financial markets. A very profitable trade was made on the option market just a few days before the announcement: a $90,000 trad...Desde 8,20 €
-
Option Greeks, Insider Trading, and the Heinz Acquisition
Tomio, Davide; Augustin, Patrick; Brenner, Menachem; Subrahmanyam, MartiCaso DARDEN-F-1978FinanzasJust before Warren Buffett’s company, Berkshire Hathaway Inc, acquired H. J. Heinz Company on February 14, 2013, rumors had been circulating that the Omaha investing oracle had set eyes on the condiment giant. By the time the official acquisition was announced, questions had arisen about some unusual trading activity in financial markets. A very profitable trade was made on the option market just a few days before the announcement: a $90,000 trad...Desde 8,20 €