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Finding the Right Path
Capron, Laurence; Mitchell, WillArtículo HBS-R1007J-EDirección estratégicaExecuting a new strategy nearly always requires new resources and capabilities-and most firms seek them out the wrong way. In a 10-year study of 162 telecom companies, the authors found that organizations deploying all the methods available to them outperform those that stick with a narrow approach. Yet most firms doggedly pursue one chief method, whether it's developing what they've already got internally, entering into contracts with providers,...Desde 8,20 €