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Parmareggio S.P.A.: O Líder mundial em queijo Parmesao
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-P-PPServicios y operacionesA Parmareggio foi fundada em 1983. Em 2004, o Consórcio Cooperativista Granterr adquiriu a totalidade do capital da empresa, conduzindo a uma mudança estratégica na empresa. Em 2016, a Parmareggio havia tornado-se no líder indiscutível na categoria graças ao seu compromisso de controlo abrangente da cadeia de abastecimento, à criação de uma marca, à publicidade e aos seus processos de inovação destinados a criar novos produtos que geravam novas o...Desde 8,20 €
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Ghost in the Family Business (HBR Case Study and Commentary)
Miller, Warren D.; Boschwitz, Gerry; Boschwitz, Rudy; Whiteside, Mary F.; Mattos, Joe; Ward, John L.Artículo HBS-R00308-EIniciativa emprendedoraMac Monroe had grand plans for Georgia Building Supplies, the company he had started with a friend almost 50 years ago, selling construction materials wholesale to contractors. In the mid-1980s, Mac bought out his disgruntled partner's share of the company and put his oldest son, Mac Monroe IV, at the helm. It was all falling into place. But Mac Four, as his parents called him, died tragically in a car accident. The family and the company never r...Desde 8,20 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese. Teaching Note
Llano Irusta, M. A.; Rodríguez Bouzo, S.Nota del Instructor IIST-PITN-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 0,00 €
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Parmareggio S.P.A.: Global Leader in Parmesan Cheese
Llano Irusta, M. A.; Rodríguez Bouzo, S.Caso IIST-PI-180-E-EServicios y operacionesParmareggio was founded in 1983. In 2004, the Granterre Cooperative Consortium acquired the total capital of the company, promoting a strategic change. In 2016, Parmareggio had become the undisputed leader in its category thanks to its commitment to the integral control of the supply chain, the creation of a brand, and advertising. Also decisive were the company’s innovation processes, aimed at creating new products that would boost opportunities...Desde 8,20 €