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Fast Ion Battery, Teaching Note
Nanda, Ramana; White, Robert F.Nota del Instructor HBS-815106-EIniciativa emprendedoraTeaching note for case 815025.Desde 0,00 €
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The Tourism Time Bomb (Spanish version)
Nunes, Paul F.; Spelman, MarkArtículo HBS-F0804AEconomíaThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Desde 8,20 €
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Found in Translation (Spanish version)
Nunes, Paul F.; Dull, StephenArtículo HBS-F0405BMarketingCompanies struggling to rejuvenate tired brands may want to look east. SoBe beverages, Nissan, and others are exploiting Westerners' fascination with products that are--or merely seem--Asian.Desde 8,20 €
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The Tourism Time Bomb
Nunes, Paul F.; Spelman, MarkArtículo HBS-F0804A-EEconomíaThe number of international tourist visits will more than double in the next dozen years. As demand for access to hot spots outpaces capacity, some companies will profit by creating destinations. And all businesses will need to adopt strategies for claiming - or avoiding - prime turf.Desde 8,20 €
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Big-Bang Disruption
Downes, Larry; Nunes, Paul F.Artículo HBS-R1303B-EDirección estratégicaIn recent years a new--disquieting--form of disruptive innovation has emerged. It doesn't follow Clayton Christensen's classic model, entering the market as a cheap substitute to a high-end product and then gradually increasing in quality and moving up the customer chain. Instead, the innovation beats incumbents on both price and quality right from the start and quickly sweeps through every customer segment. This kind of "big bang" disruption can...Desde 8,20 €
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AngelList in 2017
Nanda, Ramana; White, Robert F.; Kind, LizCaso HBS-818041-EIniciativa emprendedoraDesde 8,20 €
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Initial Coin Offerings
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCaso HBS-818067-EIniciativa emprendedoraDesde 8,20 €
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Lovepop, Teaching Note
Nanda, Ramana; White, Robert F.; Hull, OliviaNota del Instructor HBS-818099-EIniciativa emprendedoraTeaching note for case 818015.Desde 0,00 €
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Blockchain, Cryptocurrencies and Digital Assets
Nanda, Ramana; White, Robert F.; Tuzikov, AlexeyCaso HBS-818066-EIniciativa emprendedoraDescribes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in China, Colombia, Ecuador, and Kenya, the four other major international competitors.Desde 8,20 €
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Customer Has Escaped (Spanish version)
Nunes, Paul F.; Cespedes, Frank V.Artículo HBS-R0311GMarketingEvery company makes choices about the channels it will use to go to market. For instance, traditionally, customer demographics guided the decision to sell through a discount superstore or a pricey boutique. It was a fair assumption that certain customer types were held captive by certain channels. The problem, the authors say, is that today's customers have become unfettered. As their channel options have proliferated, they've come to recognize t...Desde 8,20 €