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Let Me Take You Down (Spanish version)
Kersten, E. L.; Buchanan, Leigh; Morse, GardinerArtículo HBS-F0403CLiderazgo y Dirección de personasE. Lawrence Kersten thinks corporate America could use a good dose of demotivation. Carrying products that promise to "unleash the power of mediocrity," Kersten's company, Despair Inc., has just the ticket.Desde 8,20 €
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NYC311
Kontokosta, Constantine E.; Weiss, Mitchell B.; Snively, Christine; Gulick, SarahCaso HBS-818056-EIniciativa emprendedoraJoe Morrisroe, executive director for NYC311, had some gut instincts but no definitive answer to the question he was just asked by one of the Mayor's deputies: "Are some communities being underserved by 311? How do we know we are hearing from the right people?" Founded in 2003 as a phone number for residents to dial (311) from a landline for information on city services and to log complaints, the city launched a 311 website and mobile app in 2009...Desde 8,20 €
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArtículo HBS-R1706B-ETecnologías de la informaciónWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Desde 8,20 €
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La entrevista HBR: Prestar asesor a de excelencia
Wasserstein, Bruce; Stewart, Thomas A.; Morse, GardinerArtículo HBS-R0801GDirección estratégicaPocos negociadores han estado en él todo el tiempo, y en un nivel tan alto, como Bruce Wasserstein, el presidente y CEO de la firma de asesoría y gestión de activos financieros Lazard. En esta entrevista editada, dos editores de HBR explorar cómo se crea valor como gerente, como un negociador, y como consejero para los CEOs. Wasserstein, que ha sido una figura importante en las fusiones y adquisiciones por más de 30 años, habla de atraer y gestio...Desde 8,20 €
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The HBR Interview: Bruce Wasserstein on Giving Great Advice
Wasserstein, Bruce; Stewart, Thomas A.; Morse, GardinerArtículo HBS-R0801G-EFew deal makers have been at it as long, and at such a high level, as Bruce Wasserstein, the chairman and CEO of the financial advisory and asset-management firm Lazard. In this edited interview, two HBR editors explore how he creates value as a manager, as a deal maker, and as a counselor to CEOs. Wasserstein, who has been a major figure in mergers and acquisitions for more than 30 years, talks about attracting and managing talent, building and ...Desde 8,20 €
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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArtículo HBS-F0301DLiderazgo y Dirección de personasDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Desde 8,20 €
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ofo, Teaching Note
Weiss, Mitchell B.; Oseguera Rodriguez, MarianaNota del Instructor HBS-819157-EIniciativa emprendedoraTeaching note to case 819-063Desde 0,00 €
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The Deep: Entrepreneurship in the Public Sector (P.E.) (A) and (B), Teaching Plan
Weiss, Mitchell B.Nota del Instructor HBS-614077-EServicios y operacionesTeaching plan for cases 614054 and 614055.Desde 0,00 €
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Bigbelly
Weiss, Mitchell B.; Snively, ChristineCaso HBS-816005-EIniciativa emprendedoraTo accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling and use them also to provide public space Wi-Fi, advertising, and urban intelligence sensors. "One year from now we will no longer sell any machines," Kutner planned to tell the co...Desde 8,20 €
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Voatz
Weiss, Mitchell B.; Halyard, MaddyCaso HBS-819123-EIniciativa emprendedoraNimit Sawhney scrolled through the tweet stream on his phone, unsure of what to make of it on August 6, 2018 or how to respond. Voatz, the Boston-based startup he co-founded and led, provided a mobile-voting platform. In March of 2018, had successfully piloted the new technology to enable U.S. servicemembers stationed abroad to vote securely in West Virginia's primary election. Two West Virginia counties had participated in the first test. Thirte...Desde 8,20 €