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Let Me Take You Down (Spanish version)
Kersten, E. L.; Buchanan, Leigh; Morse, GardinerArtículo HBS-F0403CLiderazgo y Dirección de personasE. Lawrence Kersten thinks corporate America could use a good dose of demotivation. Carrying products that promise to "unleash the power of mediocrity," Kersten's company, Despair Inc., has just the ticket.Desde 8,20 €
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArtículo HBS-R1706B-ETecnologías de la informaciónWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Desde 8,20 €
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How Presidents Persuade (Spanish version)
Gergen, David; Morse, GardinerArtículo HBS-F0301DLiderazgo y Dirección de personasDavid Gergen, adviser to presidents Nixon, Ford, Reagan, and Clinton, knows a thing or two about how leaders get their messages across. In this edited e-mail interview with HBR's Gardiner Morse, Gergen discusses the power of persuasion and the theatrics of communicating well.Desde 8,20 €
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La entrevista HBR: Prestar asesor a de excelencia
Wasserstein, Bruce; Stewart, Thomas A.; Morse, GardinerArtículo HBS-R0801GDirección estratégicaPocos negociadores han estado en él todo el tiempo, y en un nivel tan alto, como Bruce Wasserstein, el presidente y CEO de la firma de asesoría y gestión de activos financieros Lazard. En esta entrevista editada, dos editores de HBR explorar cómo se crea valor como gerente, como un negociador, y como consejero para los CEOs. Wasserstein, que ha sido una figura importante en las fusiones y adquisiciones por más de 30 años, habla de atraer y gestio...Desde 8,20 €
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Tweetledee Tweetledumb
Thomas WatsonArtículo IVEY-9B17TA02-EDirección estratégicaWhen it comes to the threat posed by Donald Trump’s Twitter feed, the real problem is how businesses are being told to react.Desde 8,20 €
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Mobilizing Character
Thomas WatsonArtículo IVEY-W28146-ELiderazgo y Dirección de personasUkrainian president Volodymyr Zelensky is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.Desde 8,20 €
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Fighting Shareholder Populism
Thomas WatsonArtículo IVEY-9B19TE01-ELiderazgo y Dirección de personasThanks to the spread of populism, corporate directors and managers need to get ready to rumble like never before as weak oversight enables activist investors to manipulate emotions during digital-age proxy fights.Desde 8,20 €
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Trumpeting Fair Debate
Thomas WatsonArtículo IVEY-9B17TA03-EDirección estratégicaIt takes more than keeping promises to be a good role model as a national leader.Desde 8,20 €
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Judgment Play
Thomas WatsonArtículo IVEY-9B16TC04-ELiderazgo y Dirección de personasIt is easy to blame corporate fraud and financial-sector misconduct on a lack of morals. But framing the issue of businesses behaving badly strictly as a morality problem is problematic because it leads to solutions — ranging from expanded compliance programs and codes of conduct to compensation claw-back clauses — that aim to install and strengthen moral sensibilities for the purpose of positive behaviour modification. And these have proved larg...Desde 8,20 €
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Manufacturing Investment
Thomas WatsonArtículo IVEY-9B16TD05-EDirección estratégicaWhen it comes to attracting investments, Canada is a laggard despite being a trading nation with all the talent and tools required. The main reason is that few in Canada have tried to answer the why-invest-in-Canada question. With or without Canadians leading large corporations, investment decisions made in Detroit are not influenced by any special love for Canada; they’re based on business. In 2016, the argument for playing the incentive game is...Desde 8,20 €