Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
BP in Russia: Bad Partners or Bad Partnerships? (A) and (B) - Teaching Note
Spekman, Robert E.; Linetsky, ZuriNota del Instructor DARDEN-M-0819TN-EMarketingTeaching note for product M-0819Desde 0,00 €
-
BP in Russia: Bad Partners or Bad Partnerships? (A)
Spekman, Robert E.; Linetsky, ZuriCaso DARDEN-M-0819-EMarketingThis case pairing is used in Darden's "Business to Business Marketing" course elective. Following the Deepwater Horizon oil spill, BP seeks to expand its assets and revenues, so it looks to Russia, but a planned alliance with a Russian state-owned oil company is thwarted by objections from another Russian oil partner. This case maps BP's strategic alliances and illustrates the importance of alliance management. This is the first part of a two-par...Desde 8,20 €
-
BP in Russia: Bad Partners or Bad Partnerships? (B)
Spekman, Robert E.; Linetsky, ZuriCaso DARDEN-M-0845-EMarketingThis second part of a two-part case provides the epilogue to the story of BP's conflicts with Russian oil partners and underscores the importance of alliance management.Desde 5,74 €