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Springboard to a Swan Dive? (HBR Case Study and Commentary)
Kambil, Ajit; Beebe, Bruce; Goodson, Peter; Olson, John F.; Berger, David J.; King, Charles H.Artículo HBS-R0502B-ELiderazgo y Dirección de personasJohn Clough, the CFO of NetRF, a tech firm in Salt Lake City, gets an offer he's not sure he wants to refuse. Benchmark, a Fortune 500 packaged goods company, is looking for someone to join its audit committee. "Would you be interested?" the executive recruiter asks. John's experience with publicly held companies is limited, but he's highly regarded in the financial community for his acumen and probity. At NetRF, a maker of wireless communication...Desde 8,20 €
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AARP Foundation (B)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Caso HBS-107052-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCaso HBS-113S07Tecnologías de la informaciónThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Desde 8,20 €
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AARP Foundation (A)
Datar, Srikant M.; Epstein, Marc J.; Leonard, Herman B.; Goodwin, Thomas F.Caso HBS-107051-EDirección estratégicaAARP Foundation--a leading non-profit corporation--must create a new "Dashboard" performance measurement tool to track the effectiveness of its new strategic plan.Desde 8,20 €