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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArtículo HBS-R0606A-ELiderazgo y Dirección de personasEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Desde 8,20 €
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Inventing HBR
Kirby, JuliaArtículo HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Desde 8,20 €
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Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArtículo HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Desde 8,20 €
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Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArtículo HBS-R1201C-EEconomíaCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Desde 8,20 €
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Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArtículo HBS-F1007D-EHow Wall Street stifles innovation.Desde 8,20 €
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Swoon: Mixing Up the Perfect Marketing Cocktail
Sheri Lambert; Marilyn AnthonyCaso IVEY-W25613-EMarketingTwo women entrepreneurs' early-stage company achieved notable success when they introduced an innovative zero-sugar product into the highly competitive beverage market. After navigating a rebrand, the co-founders were poised to scale their company throughDesde 8,20 €
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Creative That Cracks the Code
Kirby, JuliaArtículo HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Desde 8,20 €
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Opera Philadelphia: Segmentation Strategies for Changing Markets - Teaching Note
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertNota del Instructor IVEY-8B19A039-EMarketingTeaching note for product 8B19A039.Desde 0,00 €
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Sustainability through Simply Good Jars - Teaching Note
Sheri Lambert; Sara HonovichNota del Instructor IVEY-W28632-EDirección estratégica, MarketingTeaching note for product W28631.Desde 0,00 €
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Insomnia Cookies: Owning the Night through Research & 'Doughvelopment' - Teaching Note
Sheri LambertNota del Instructor IVEY-W30427-EDirección estratégica, MarketingTeaching note for product W30426.Desde 0,00 €