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Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArtículo HBS-R0606A-ELiderazgo y Dirección de personasEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Desde 8,20 €
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Governance and Sustainability at Nike (A) and (B), Teaching Note
Hsieh, Nien-heNota del Instructor HBS-318126-ETeaching note for case 313146 and 313147.Desde 0,00 €
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LCA Module Overview: Investors
Hsieh, Nien-heCaso HBS-323052-EConocimiento y comunicaciónDesde 8,20 €
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LCA Module Overview: Customers
Hsieh, Nien-heCaso HBS-323068-EÉtica empresarial y Responsabilidad Social CorporativaDesde 8,20 €
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Inventing HBR
Kirby, JuliaArtículo HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Desde 8,20 €
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Ethical Analysis: Honesty and Self-Interest
Hsieh, Nien-he; Diak, ChristopherCaso HBS-323067-EConocimiento y comunicaciónInformation asymmetry is pervasive in business and can often confer great advantage. This note distinguishes forms of deceptive behavior in the face of information asymmetry and aims to help students analyze their impermissibility. The note also introduces students to the method of reflective equilibrium as an approach to ethical analysis.Desde 8,20 €
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Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArtículo HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Desde 8,20 €
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Gender and Free Speech at Google (B)
Hsieh, Nien-he; Mehta, SarahCaso HBS-319085-EThis case should accompany the (A) and (C) cases, "Gender and Free Speech at Google" (318085) and (319097).Desde 5,74 €
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Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArtículo HBS-F1007D-EHow Wall Street stifles innovation.Desde 8,20 €