Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Left on a Mountainside (HBR Case Study and Commentary)
Kirby, Julia; Eisold, Kenneth; Soder, Dee; Kahn, Jeffrey P.; Elson, Charles M.Artículo HBS-R0401A-ELiderazgo y Dirección de personasEd Davidson is on top of the world, literally and figuratively, at the beginning of this fictional case study. He's in the Swiss Alps, headed for Davos and his first experience as a delegate to the World Economic Forum's annual conference. And he has reason to believe he is about to be made president of his company, Carston Waite--and, therefore, heir apparent to the CEO position. Then his phone rings. It's his mentor, Frank Maugham, the CFO and ...Desde 8,20 €
-
The Rise of JTBC
Barnett, William P.; Rhee, Mooweon; Shin, DongyoubCaso SGSB-SM317-EDirección estratégicaJTBC, which began operations in 2011, provided press coverage, drama shows, and entertainment programs. Within a relatively brief period, the company had gained the position of Korea’s most trusted press outlet, and played a pivotal role in reporting key information related to the controversial case of President Park Geun-hye and her advisor - information that ultimately led to the president’s impeachment in March 2017. The case study details the...Desde 8,20 €
-
POSCO: Corporate Citizenship
Rhee, Mooweon; Kim, Jae-Gu; Barnett, William P.Caso SGSB-SM352-EDirección estratégicaSouth Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO’s new chairman and CEO had inaugurated a broader business philosophy, espousing “Corporate Citizenship” practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to ...Desde 8,20 €
-
Cost Center That Paid Its Way (HBR Case Study and Commentary)
Kirby, Julia; Logan, Dan; McKenney, Michael; Bennett, Jeffrey W.; Rice, MarkArtículo HBS-R0204A-EConocimiento y comunicaciónEric Palmer arrived at the top floor of Camden Robotics, a supplier of industrial automation tools, excited to tell CEO Tom O'Reilly about his latest win: a print ad account with a well-known local software maker. "You pulled in more business?" the boss responded. "It's really working out, then, isn't it?" Six months earlier, Palmer, the head of marketing communications at Camden, had been in a less optimistic mood as he'd walked into the executi...Desde 8,20 €
-
Actuar para que todos lo vean
Wagner, Chuck; Kirby, JuliaArtículo HBS-R0901BLiderazgo y Dirección de personasEs difícil imaginar una imagen de liderazgo más icónica que el maestro de ceremonias. Simplemente decir la palabra, y una imagen viene a la mente de un capitán alto y gallardo que presiden, así, un circo - un mundo lleno de tanto caos y la oportunidad para deleite. Es el trabajo del director de pista de darle sentido a ese entorno, anticipar lo inesperado, y dirigir la atención de una audiencia con un máximo de 20.000 personas - una comunidad mas...Desde 8,20 €