Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Cinco pasos para motivar a tus empleados
Almandoz, John; Lee, Yih-Teen; Ribera, AlbertoArtículo ART-3171Liderazgo y Dirección de personas¿Cuál es el propósito más importante de tu empresa? Si se reduce a ganar dinero, podría ser insuficiente; en general, ni inspira a los trabajadores ni genera un impacto duradero. Además del económico, deberías tener otro objetivo. Este debería estar centrado en los demás y regir e inspirar el comportamiento y la motivación de los actores de la empresa en pos de una finalidad ligada sobre todo a sus beneficiarios, incluidos los clientes y la socie...Desde 8,20 €
-
Just Trying to Help (HBR Case Study and Commentary)
Kirby, Julia; Buckingham, Marcus; Bischmann, Joanne; Kolind, Lars; Blomquist, TomasArtículo HBS-R0606A-ELiderazgo y Dirección de personasEvery year, at the annual summit of Ralston Crane's marketing group, Chief Marketing Officer Ruth McViney homes in on an important organizational objective. Last year, the architecture and design firm was focused on green building initiatives. This year, Ruth says, is the year of customer loyalty. Toward the end of her keynote remarks, she introduces two kickoff projects. The goals of one, Project Holding Pattern, sound familiar to Ralston's Guy ...Desde 8,20 €
-
Nuevos tiempos: Haier en Japón (A)
Sánchez-Runde, Carlos; Lee, Yih-Teen; Reiche, Sebastian; Chen, Yen-Tung; Kotake, YukiCaso DPO-264Liderazgo y Dirección de personasFundada en 1984 por Zhang Ruimin, CEO actual de la compañía, Haier ha crecido rápidamente y ha pasado de ser una pequeña fábrica de frigoríficos en Qingdao, China, a ser un líder mundial en el sector de los electrodomésticos. Como una de las marcas más valoradas de China, Haier diseña, fabrica y comercializa diversas líneas de electrodomésticos, como frigoríficos, aparatos de aire acondicionado y lavadoras, en más de cien países. Desde 2006 Haier...Desde 8,20 €
-
Leadership Development With Impact
Ibarra, Herminia; Lee, Yih-Teen; Liao, Yuan; Auricchio, Giuseppe; Káganer, EvgenyDossier DOS-26-ELiderazgo y Dirección de personas, Tecnologías de la informaciónFeeling adrift? The illuminating ideas in this dossier will help you set a course to take your leadership higher.Desde 15,00 €
-
Inventing HBR
Kirby, JuliaArtículo HBS-R1211E-EHarvard Business Review was launched in 1922 by a Harvard Business School dean who wanted to equip managers-in-training with better tools of the trade. Its initial print run was only 6,000 copies, and its initial subscription price--$5--was a point of contention between the dean and his outside publisher. For the next 25 years the magazine barely broke even. But between its founding and World War II, the HBS faculty became competent at translatin...Desde 8,20 €
-
Beyond Automation
Davenport, Thomas H.; Kirby, JuliaArtículo HBS-R1506C-EPeople in all walks of life are rightly concerned about advancing automation: Unless we find as many tasks to give humans as we find to take away from them, all the social and psychological ills of joblessness will grow, from economic recession to youth unemployment to individual crises of identity. What if, the authors ask, we were to reframe the situation? What if we were to uncover new feats that people might achieve if they had better think...Desde 8,20 €
-
Runaway Capitalism
Meyer, Christopher; Kirby, JuliaArtículo HBS-R1201C-EEconomíaCapitalism remains the most powerful, flexible, and robust system for driving broad-based prosperity and enhancing quality of life. But keeping capitalism on track will depend on our ability to rethink the priorities that guide everyone in the system, from entrepreneurs to regulators to investors. In particular we will need to throttle back the headlong pursuits of competition and ROE, and that process begins with recognizing them for what they a...Desde 8,20 €
-
Wall Street Is No Friend to Radical Innovation
Kirby, JuliaArtículo HBS-F1007D-EHow Wall Street stifles innovation.Desde 8,20 €
-
Creative That Cracks the Code
Kirby, JuliaArtículo HBS-R1303F-EMarketing"What with ad-optimizing technologies and filter-defying product placement, search-based ad serves, real-time media bidding, and location-based features for mobile devices," the author writes, "it would be easy to conclude that advertising has flipped to all science and no art." But she highlights six campaigns to prove that advertising creativity will never cease: 1) Wonderful Pistachios, whose ads include memes such as YouTube's infamous Honey ...Desde 8,20 €
-
Leadership in the Age of Transparency
Meyer, Christopher; Kirby, JuliaArtículo HBS-R1004A-EDirección estratégicaCompanies have long prospered by ignoring what economists call externalities - the various impacts that a business has on its broader milieu but is not obliged to pay for. (Pollution is the classic example.) Now, claim companies must adopt a very different stance, thanks to growing industrial scale, better sensors, and heightened sensibilities. Increasingly, business impacts are laid at companies' doorsteps. The best companies don't react defensi...Desde 8,20 €