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Heinz Ketchup: Pricing the Product Line - Teaching Note
Wilcox; Ronald T.Nota del Instructor DARDEN-M-0777TN-EMarketingTeaching note for product M-0777Desde 0,00 €
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Heinz Ketchup: Pricing the Product Line
Wilcox; Ronald T.; Goldberg; RebeccaCaso DARDEN-M-0777-EMarketingAn iconic American brand must determine how to maximize net profit by increasing the sales of its highest-margin items in the face of constant retailer pushback including reduced shelf space and promotional support of those same products. This case is suitable for required MBA marketing courses as well as pricing and brand management electives at both the undergraduate and MBA levels. The analytics of the case assume that students can calculate b...Desde 8,20 €
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High-Potentials in the Downturn: Sharing the Pain
Carter, Nancy M.; Silva, ChristineArtículo HBS-F0909G-ELiderazgo y Dirección de personasA Catalyst poll of business school graduates who went to work for corporations or professional firms reveals how these up-and-comers are faring during the recession.Desde 8,20 €
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Women in Management: Delusions of Progress
Carter, Nancy M.; Silva, ChristineArtículo HBS-F1003B-ELiderazgo y Dirección de personasNew research shows that female managers continue to lag behind men at every career stage, right from their first professional jobs-and that's among graduates from elite MBA programs. The aggressive efforts this past decade to create opportunities for women weren't nearly as fruitful as we'd thought. To achieve anything close to gender equality, organizations have a lot of work to do.Desde 8,20 €
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High-Potentials in the Downturn: Sharing the Pain (Spanish version)
Carter, Nancy M.; Silva, ChristineArtículo HBS-F0909GLiderazgo y Dirección de personasA Catalyst poll of business school graduates who went to work for corporations or professional firms reveals how these up-and-comers are faring during the recession.Desde 8,20 €
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Why Men Still Get More Promotions Than Women
Ibarra, Herminia; Carter, Nancy M.; Silva, ChristineArtículo HBS-R1009F-ELiderazgo y Dirección de personasThough companies now invest heavily in mentoring and developing their best female talent, all that attention doesn't translate into promotions. A Catalyst survey of over 4,000 high potentials shows that more women than men have mentors-yet women are paid $4,600 less in their first post-MBA jobs, hold lower-level positions, and feel less career satisfaction. To better understand why, the authors conducted in-depth interviews with 40 participants i...Desde 8,20 €