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What's Your Social Media Strategy
Wilson, H. James; Guinan, P.J.; Parise, Salvatore; Weinberg, Bruce D.Artículo HBS-F1107A-EMarketingHaving analyzed more than 1,100 companies across a range of industries and geographies, the authors outline four strategies firms are using to make smart use of new forms of communication, depending on their tolerance for uncertainty and the levels of results sought.Desde 8,20 €
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Wearables in the Workplace
Wilson, H. JamesArtículo HBS-F1309A-EA look at the emerging field of "physiolytics"--the practice of linking wearable computing devices with data analysis and quantified feedback to improve workers' performance. Examples include the British grocery chain Tesco, whose warehouse employees have armbands that track the goods they assemble; Bell Canada, whose technicians enter data on wrist-worn PCs; and the French video game publisher Ubisoft, which developed a finger-clamp sensor that ...Desde 8,20 €
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You, By the Numbers
Wilson, H. JamesArtículo HBS-R1209K-EThe process of becoming self-aware has traditionally been based on intuition and anecdotal feedback. But that reality is changing, thanks to the growing discipline of auto-analytics--the practice of voluntarily collecting and analyzing data about oneself in order to improve. H. James Wilson, a senior researcher at Babson Executive Education, introduces some of the auto-analytics tools that are increasingly being used by employees at all levels an...Desde 8,20 €
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Collaborative Intelligence: Humans and AI Are Joining Forces
Wilson, H. James; Daugherty, PaulArtículo HBS-R1804J-ETecnologías de la informaciónArtificial intelligence is transforming all sectors of the economy, but there's no reason to fear that robots will replace all human employees. In fact, companies that automate their operations mainly to cut their workforces will see only short-term productivity gains, say the authors. Their research, involving 1,500 firms in a range of industries, shows that the biggest performance improvements come when humans and smart machines work together, ...Desde 8,20 €