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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyNota del Instructor DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Desde 0,00 €
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Nipponply: Analyzing the Feasibility of Geographical Expansion - Teaching Note
Ritesh PatelNota del Instructor IVEY-8B18N023-EFinanzasTeaching note for product 9B18N023.Desde 0,00 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Implementing Marketing Analytics
Farris, Paul W.; Venkatesan, RajkumarNota técnica DARDEN-M-0869-EMarketingThis note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for ...Desde 8,20 €
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Nipponply: Analyzing the Feasibility of Geographical Expansion
Ritesh PatelCaso IVEY-9B18N023-EFinanzas, Iniciativa emprendedoraIn December 2017, the managing director of Nipponply Distributors Private Limited (Nipponply) planned to expand his firm geographically. Nipponply provided plywood products to household consumers, architects, interior designers, and original equipment manufacturers. The company already operated in Gujarat, India, but the managing director had found an opportunity to expand into the western Indian states of Rajasthan, Maharashtra, and Madhya Prade...Desde 8,20 €