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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyNota del Instructor DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Desde 0,00 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Move Fast, but without Bias: Ethical AI Development in a Start-up Culture (A) and (B) - Teaching note
Gentile, Mary; Krasniansky, AdrianaNota del Instructor DARDEN-OB-1411TN-ELiderazgo y Dirección de personasTeaching note for products OB-1411 and OB-1412Desde 0,00 €
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Ethical Programming of Algorithms: How to Deal with Ethical Risks of AI Tools for Hiring Decisions? (A) and (B) - Teaching note
Gentile, Mary; Hunkenschroer, Anna LenaNota del Instructor DARDEN-OB-1401TN-ELiderazgo y Dirección de personasTeaching note for products OB-1401 and OB-1402Desde 0,00 €
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Implementing Marketing Analytics
Farris, Paul W.; Venkatesan, RajkumarNota técnica DARDEN-M-0869-EMarketingThis note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for ...Desde 8,20 €
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Peter Browning and Continental White Cap (A) (Spanish version)
Jick, Todd D.; Gentile, MaryCaso HBS-405S05Liderazgo y Dirección de personasPresents a new divisional vice president's entry into a well-established and still successful manufacturing organization which is nevertheless facing an impending competitive crisis. Demonstrates his challenge and his efforts, under pressure from corporate headquarters, to convince his staff that the crisis is real and to make changes in the organization's family culture and practice, in order to better position them to face the onslaught of pric...Desde 8,20 €
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Interbolsa’s Repo Trading: How to Stop an Insolvency Ticking Time Bomb (A)
Gentile, Mary; Lopez-Jimenez, Liliana; Arabia-Wartenberg, Jorge; Orozco, Luis AntonioCaso DARDEN-OB-1356-ELiderazgo y Dirección de personasIn August 2004, Interbolsa’s risk management committee had to decide upon a request to double the authorized quota for repurchase agreements (repos) on Interbolsa’s own stock. Two months earlier, Jorge Arabia had joined Interbolsa, the largest stock brokerage firm in Colombia, as CFO. In this role, he had a seat in the risk management committee. Arabia had noticed that these repos carried large and diverse risks, not only for the firm but also f...Desde 8,20 €