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That Little Voice Inside (A)
Isabella, Lynn A.; Yemen, Gerry; Burke, SusanCaso DARDEN-OB-1059-ELiderazgo y Dirección de personasJust after 8:00 p.m. on a Monday evening, Catherine Russell, senior vice president and director of business development at Western Banking Group, arrived at one of the branches she oversaw to catch up on some work. She saw movement inside the locked building and was taken aback—it was Rachel Dwyer, the branch manager; her son; and her boyfriend. “Why is she…why are they all in the branch after hours?” Russell wondered. This was yet another item o...Desde 8,20 €
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The Tata Nano: The People's Car - Teaching Note
Venkatesan, Rajkumar; Lemley, AmyNota del Instructor DARDEN-M-0768TN-EMarketingTeaching note for product M-0768Desde 0,00 €
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SVEDKA Vodka (C): Marketing Mix in the Vodka Industry - Teaching Note
Venkatesan, Rajkumar; Farris, Paul W.; Cucric, DusanNota del Instructor DARDEN-M-0803TN-EMarketingTeaching note for product M-0803Desde 0,00 €
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Global Protection Corporation: Message from the Middle - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-1001TN-ELiderazgo y Dirección de personasTeaching note for product OB-1001Desde 0,00 €
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The Wonderful World of Human Resources at Disney - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-1051TN-ELiderazgo y Dirección de personasTeaching note for product OB-1051Desde 0,00 €
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Tackling Low Completion Rates-A Compare.com Conundrum (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Craddock, JennyNota del Instructor DARDEN-M-0947TN-EMarketingTeaching note for product M-0947Desde 0,00 €
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Cisco Switches in China: The Year of the Manager - Teaching Note
Isabella, Lynn A.; Yemen, GerryNota del Instructor DARDEN-OB-0978TN-ELiderazgo y Dirección de personasTeaching note for product OB-0978Desde 0,00 €
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Managing in Corporate Aviation: Averting a Hard Landing - Teaching note
Isabella, Lynn A.; Maiden, Stephen E.Nota del Instructor DARDEN-OB-1373TN-ELiderazgo y Dirección de personasTeaching note for product OB-1373Desde 0,00 €
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Implementing Marketing Analytics
Farris, Paul W.; Venkatesan, RajkumarNota técnica DARDEN-M-0869-EMarketingThis note supports cases used in Darden's "Marketing Analytics" course elective. Marketing analytics powered by "big data" holds the promise to transform marketing strategy from a discipline based mostly on intuition to a fact-based decision-making process. Based on interactions with more than 100 executives in conferences, executive education seminars, case study development, and consulting projects, this technical note serves as a road map for ...Desde 8,20 €
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Knowlton Roberts II (A)
Isabella, Lynn A.; Yemen, GerryCaso DARDEN-OB-1025-ELiderazgo y Dirección de personasThis case is an updated version of the Knowlton Roberts case series (UVA-OB-0737 and 0738). The case is best used as a vehicle to understand another person’s point of view and to see what happens when points of view are misunderstood or misinterpreted. The A case presents a series of situations and interactions that require consideration of why each person acted as they did. The role of untested assumptions and leaps to conclusions also feature p...Desde 8,20 €