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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Is the U.S. Market Cheap or Expensive
Estrada, JavierCaso F-917-EFinanzasKirstin Gibbs suspected the phone call was about to come. It was early April 2016, and with the first quarter just behind them, Andrew Eichmann did in fact call. Given their previous exchange of e mails, she knew that Andrew wanted to meet and had just one question in mind: Is the U.S. market cheap or expensive? Right, like the question had an easy answer.Desde 8,20 €
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Picante Mexican Grill: A New Delhi Experience
Raz, Gal; Weiss, Elliott N.; Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, GerryCaso DARDEN-OM-1520-EServicios y operacionesModeled loosely after the American restaurant chain Chipotle, Picante Mexican Grill seeks to offer fresh and healthy vegetarian fast-food options. The owners of this start-up chain in Gurgaon, India, struggle to manage their quickly growing operation. As they consider expanding into new locations, diverse issues—including determining store hours, location, managing centralized production, and meeting staffing needs—challenge the entrepreneurial t...Desde 8,20 €
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VinConnect, Inc.: Digital Marketing Strategy
Venkatesan, RajkumarCaso DARDEN-M-0864-EMarketingThis case is used in the course elective "Big Data in Marketing." The VinConnect company helped European wineries sell their products directly by using it to facilitate the direct-to-consumer (DTC) sales model to American consumers via offers delivered in e-mail. Unfortunately, the number of purchases has not been as high as VinConnect's president had projected and the open rate for e-mails was high, so potential customers who received the offers...Desde 8,20 €
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The Seven Questions of Marketing Strategy
Farris, Paul W.; Parry, Mark E.; Borden, Neil H. Jr.; Venkatesan, Rajkumar; Sharpe, Kathryn M.Nota técnica DARDEN-M-0779-EMarketingThis simple model of marketing strategy can provide keys to creating a sustainable competitive advantage. Suitable for MBA and executive formats, this technical note demonstrates that individual marketing strategy concepts are interconnected, which renders the strategic process vulnerable to the political machinations of executives. Evolving customer needs and competitors' proactive efforts to steal market share require a dynamic marketing strate...Desde 8,20 €
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Hilton Hotels, Corp. - Teaching Note
Estrada, JavierNota del Instructor FT-58-EFinanzasTeaching note to accompany case F-711-E.Desde 0,00 €
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Atlas Investment Management - Teaching Note
Estrada, JavierNota del Instructor FT-60-EFinanzasAid to instructors in the classroom use of case no. F-727-E Atlas Investment Management.Desde 0,00 €
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Hilton Hotels, Corp.
Estrada, JavierCaso F-711-EFinanzasThis is an introductoy case to the issue of company valuation. It introduces two rather-simple models, such as the dividend-valuation model and the use of P/E ratios. The pros and cons of the differrent versions of these models are analyzed and discussed. Ideal for an introduccion to stock princing early in a Corporate Finance course.Desde 8,20 €
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The Pricing of Internet Stocks (II)
Estrada, JavierNota técnica FN-475-EFinanzasThis note, which complements the note "The Pricing of Internet Stocks" (FN-467-E), addresses the application of the reverse valuation and expected values methods to the valuation of Yahoo!, the leading Internet portal and one of the blue chips of the Internet world. The note concludes by stressing that, regardless of the merits of the new measures designed to assess the value of Internet stocks, the value of any company was, is, and always will b...Desde 8,20 €
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Hertz & Dollar Thrifty An Introduction to DCF
Estrada, JavierCaso F-940-EFinanzas, Iniciativa emprendedoraThis case examines the process behind Hertz's attempted acquisition of Dollar Thrifty. Hertz Global Holdings (Hertz) is a car and equipment rental company based in Park Ridge, New Jersey. Walter Jacobs started the company in 1918 in Chicago and sold it in 1923 to John Hertz, who renamed it Hertz Drive-Ur-Self System. Over time Hertz went through several owners and has been publicly trading on the New York Stock Exchange since November 2006. The c...Desde 8,20 €