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Segmentation at Sticks Kebob Shop - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0866TN-EMarketingTeaching note for product M-0866Desde 0,00 €
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Absolut Vodka: The Spirit of a Brand - Teaching Note
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineNota del Instructor DARDEN-M-0832TN-EMarketingTeaching note for product M-0832Desde 0,00 €
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Ukrop's Savings Spot
Farris, Paul W.; Venkatesan, RajkumarCaso DARDEN-M-0753-EMarketingUkrop's has developed a unique coupon dispenser that is placed in front of the store. Customers with Ukrop's loyalty card can use this system to obtain coupons that are customized for them. The case explores the impact of this system on customer loyalty and store profitability. The case presents an opportunity to discuss the process of establishing the return on investment from such a loyalty program.Desde 8,20 €
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Absolut Vodka: The Spirit of a Brand
Venkatesan, Rajkumar; Raggio, Randle D.; Noel, KatherineCaso DARDEN-M-0832-EMarketingThis case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a "basic" A...Desde 8,20 €
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Catalina Marketing Corporation: Developing a Retailer Value Proposition
Venkatesan, Rajkumar; Leliveld, IngmarCaso DARDEN-M-0764-EMarketingThis case tracks the relationship between Catalina, a provider of customized coupons for consumer packaged goods manufacturers, and the Meijer Stores supermarket chain. An optional instructor-only multimedia product is available featuring top company executives talking about the co-creation of this new product with a major customer. Class discussion centers on the challenges of executing a co-creation initiative in business-to-business settings. ...Desde 8,20 €
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Cardagin: Local Mobile Rewards - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0825TN-EMarketingTeaching note for product M-0825Desde 0,00 €
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Customer Journey Map - Teaching note
Venkatesan, Rajkumar; Kim, Tami; Kemp, BiancaNota del Instructor DARDEN-M-1012TN-EMarketingTeaching note for product M-1012Desde 0,00 €
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Netflix, Inc.: The Customer Strikes Back - Teaching Note
Venkatesan, RajkumarNota del Instructor DARDEN-M-0834TN-EMarketingTeaching note for product M-0834Desde 0,00 €
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Advertising Experiments at the Ohio Art Company - Teaching Note
Farris, Paul W.; Venkatesan, RajkumarNota del Instructor DARDEN-M-0752TN-EMarketingTeaching note for product M-0752Desde 0,00 €
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryNota del Instructor DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Desde 0,00 €