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Focus Groups (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-8-EMarketingThis exercise is designed to enrich students' understanding of the "focus group" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one focus group and are given detailed guidelines and instructions on how to perform this task.Desde 8,20 €
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Behavioral Experiment (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-6-EMarketingThis exercise is designed to enrich students' understanding of the "behavioral experiment" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one behavioral experiment and are given guidelines and instructions on how to perform this task.Desde 8,20 €
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Observational Study (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-12-EMarketingThis exercise is designed to enrich students' understanding of the "observational study" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct one observational study and are given detailed guidelines and instructions on how to perform this task.Desde 8,20 €
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In-Depth Interviews (A): Behavioral Insights Marketing Research Exercise
Reutskaja, ElenaEjercicio ME-10-EMarketingThis exercise is designed to enrich students' understanding of the "in-depth interview" - a marketing research method used by organizations to generate behavioral insights. Students are asked to conduct 3-4 in-depth interviews and are given guidelines and instructions on how to perform this task.Desde 8,20 €