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Who Goes, Who Stays? (HBR Case Study and Commentary)
Light, David A.; Kidd, David; Demonaco, Lawrence J.; Freeland, Grant; O'Sullivan, PatrickArtículo HBS-R0101A-EConocimiento y comunicaciónThe merger announcement between DeWaal Pharmaceuticals and BioHealth Labs was front-page news. Two months later, the press had moved on to a new story, and the hard labor of integration loomed. CEO Steve Lindell had worked tirelessly to clear regulatory hurdles, and all signs pointed toward approval in the near future. Now Steve was feeling pressure to attack the real challenge of the merger: bringing together two very different cultures as quick...Desde 8,20 €