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Empowering Customers with Mobile Applications: How To Boost Your Company's Image Using Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7033BC-EIncreasingly, your customers are turning to their mobile devices to find information about your company's products and services-and they expect you to be there to help them. You have a choice to make: You can align yourself with these customers, empowering them with mobile offers, mobile information, and mobile customer service, or you can let them find whatever happens to come their way via the Internet. Mobile web users-the "mass mavens" who sp...Desde 8,20 €
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Rebuilding Aceh: Epilogue
Giles, David; Howitt, ArnoldCaso HBS-HKS786-EEconomíaSupplement for HKS785.Desde 8,20 €
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Empowered
Bernoff, Josh; Schadler, TedArtículo HBS-R1007H-ELiderazgo y Dirección de personasAfter his guitar was broken on a United Air Lines flight and the airline rejected his damage claim, musician Dave Carroll made the YouTube video "United Breaks Guitars," which more than 8 million people have viewed. Carroll is far from alone in having employed social media to lambaste a company for poor customer service. For example, one popular blogger advised her million-plus followers on Twitter not to buy Maytag appliances. But the very techn...Desde 8,20 €
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"Miracle on the Hudson" (C): Epilogue
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCaso HBS-HKS715-ELiderazgo y Dirección de personasSupplement for case HKS713Desde 5,74 €
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Inundation: The Slow-Moving Crisis of Pakistan's 2010 Floods Epilogue
Howitt, Arnold; Tannenwald, DavidCaso HBS-HKS796-ESupplement for HKS794 and HKS795Desde 8,20 €
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCaso HBS-HKS455-EDirección estratégicaOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Desde 8,20 €
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Rebuilding Aceh: Indonesia's BRR Spearheads Post-Tsunami Recovery
Giles, David; Howitt, ArnoldCaso HBS-HKS785-EEconomíaThe December 26, 2004, Indian Ocean tsunami caused tremendous damage and suffering on several continents, with Indonesia's Aceh Province (located on the far northern tip of Sumatra Island) experiencing the very worst. In the tsunami's wake - and with offers of billions of dollars of aid coming from all corners of the globe- the Indonesian government faced the daunting task of implementing a massive recovery effort that could meet the expectations...Desde 8,20 €
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Inundation: The Slow-Moving Crisis of Pakistan's 2010 Floods (B)
Howitt, Arnold; Tannenwald, DavidCaso HBS-HKS795-ESupplement for HKS794Desde 5,74 €
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCaso HBS-HKS680-EDirección estratégicaThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Desde 8,20 €
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Oregon's Experiment with Coordinated Care Organizations
Tannenwald, David; Howitt, ArnoldCaso HBS-KS1133-EEconomíaWhen Dr. John Kitzhaber became Oregon's Governor in January 2011, the state faced a reported $2 billion deficit in the state's Medicaid budget. Consequently, Kitzhaber, working in partnership with his top health policy advisors and an array of stakeholders, undertook a multi-year effort to transform the state's Medicaid delivery system. At the time, that system consisted of separate managed care organizations for different kinds of providers; but...Desde 8,20 €