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The Customer-Focused Growth Project
Moore, Marian Chapman; Urbany, Joel E.Nota técnica DARDEN-M-0798-EMarketingThis note guides students or Executive Education participants through an exercise to help identify growth opportunities for their business units. The Customer-Focused Growth Project consists of 10 steps that lead to a vetted growth strategy based on an analysis of the company, a customer (or customer segment), and competitors. Readers work through the first five steps to identify three potential growth ideas. They then follow the remaining five s...Desde 8,20 €
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Rebuilding Aceh: Epilogue
Giles, David; Howitt, ArnoldCaso HBS-HKS786-EEconomíaSupplement for HKS785.Desde 8,20 €
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"Miracle on the Hudson" (C): Epilogue
Weeks, Jennifer; Howitt, Arnold; Leonard, DutchCaso HBS-HKS715-ELiderazgo y Dirección de personasSupplement for case HKS713Desde 5,74 €
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Protecting the WTO Ministerial Conference of 1999, Epilogue
Howitt, Arnold; Leonard, Herman B.; Tannenwald, DavidCaso HBS-HKS455-EDirección estratégicaOn one side, a loose network of protesters made arrangements for dramatizing their opposition to the WTO and international trade practices. At the same time, public safety officials from local, state, and federal agencies developed security plans for the public areas near the locus of the ministerial meetings. Their aim was to ensure that the talks proceeded smoothly while preserving the activists' rights to peaceful protest. Throughout the plann...Desde 8,20 €
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Inundation: The Slow-Moving Crisis of Pakistan's 2010 Floods Epilogue
Howitt, Arnold; Tannenwald, DavidCaso HBS-HKS796-ESupplement for HKS794 and HKS795Desde 8,20 €
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Rebuilding Aceh: Indonesia's BRR Spearheads Post-Tsunami Recovery
Giles, David; Howitt, ArnoldCaso HBS-HKS785-EEconomíaThe December 26, 2004, Indian Ocean tsunami caused tremendous damage and suffering on several continents, with Indonesia's Aceh Province (located on the far northern tip of Sumatra Island) experiencing the very worst. In the tsunami's wake - and with offers of billions of dollars of aid coming from all corners of the globe- the Indonesian government faced the daunting task of implementing a massive recovery effort that could meet the expectations...Desde 8,20 €
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Tennessee Responds to the 2009 Novel H1N1 Influenza A Pandemic
Giles, David; Howitt, ArnoldCaso HBS-HKS680-EDirección estratégicaThe 2009 H1N1 influenza pandemic posed enormous challenges for state health departments across the U.S. This case focuses on the experience of Tennessee - which endured an intense resurgence of the disease in late summer and early fall 2009 - and explores, in particular, how state health officials, working with their partners from local government and the private sector, mobilized in advance of this second wave of the disease. An array of prepare...Desde 8,20 €
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Inundation: The Slow-Moving Crisis of Pakistan's 2010 Floods (B)
Howitt, Arnold; Tannenwald, DavidCaso HBS-HKS795-ESupplement for HKS794Desde 5,74 €
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Green Ox - Teaching Note
Moore, Marian Chapman; Wilcox, Ronald T.; Henderson, GeraldineNota del Instructor DARDEN-M-0722TN-EMarketingTeaching note for product M-0722Desde 0,00 €
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Hurricane Katrina (B): The Looming Storm (Abridged)
Howitt, ArnoldCaso HBS-HKS193-EDirección estratégicaOn Tuesday, August 23, 2005, meteorologists in the US National Weather Service spotted a tropical depression in the southeastern Bahamas. As it strengthened into a tropical storm, weather officials gave it a name, Katrina, and closely tracked it as it turned into a hurricane, crossing south Florida and then moving into the Gulf of Mexico. There, fed by the gulf's warm waters, Katrina turned into a monster: a "Category five" hurricane, with winds ...Desde 5,74 €