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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
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The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
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David's Bridal: Customer Relationship Management in the Digital Age
Whitler, Kimberly A.; Farris, Paul W.; Thompson, SylvieCaso DARDEN-M-0899-EMarketingThis case replaces UVA-M-0837. It can be used in a variety of marketing and strategy classes to understand how (1) at a macro level, a shift in consumer and environmental factors can impact firm strategy and (2) at a micro level, an e-mail-based marketing campaign designed to address these changes can impact firm-level performance. The case puts the students in the position of CEO Robert Huth as he is preparing for a board meeting. He had taken D...Desde 8,20 €
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The Maple Lane Driveway Paving Project
Scott, EstherCaso HBS-HKS449-EThis brief case narrative tells the story of how a few people managed to wring consensus from over 40 of their neighbors on repaving a shared driveway. While there was general agreement that the driveway, which ran behind their buildings, was in poor shape, there was little impetus to do something about it, in large part because of the daunting task of organizing a large and disparate group of residents, who had hitherto shown little interest in...Desde 8,20 €
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Jailing Kids for Cash in Pennsylvania (Supplement)
Donahue, John D.; Scott, EstherCaso HBS-HKS114-EDirección estratégicaThis supplement is the third part of a three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The sequel and supplement can be read sequentially in class. The brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state...Desde 8,20 €
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Brand Purpose
Whitler, Kimberly A.; Pohl, MarkNota técnica DARDEN-M-1016-EMarketingThis technical note will help provide insight on what a brand purpose is, why it matters, and how companies can vary in their design and application of brand purpose. Since the concept of brand purpose is an emerging idea, growing in importance within theDesde 8,20 €
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Revisiting Gang Violence in Boston
Scott, Esther; Zimmerman, PeterCaso HBS-HKS329-EDirección estratégicaOn the night of November 28, 2006, Reverend Jeffrey Brown, a Baptist minister and co-founder of the Ten Point Coalition in Boston, Massachusetts, received bad news: 20-year-old Jahmol Norfleet, a leader in one of Boston's warring gangs, had been shot and killed near his home. Norfleet's death did not simply represent one more grim statistic in a year marred by gang violence in Boston: it threatened to undo a fragile truce between two gangs that h...Desde 8,20 €
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The "Three Strikes" Law in California (Sequel): The Impact
Donahue, John D.; Scott, EstherCaso HBS-HKS113-EDirección estratégicaThis sequel is the second part of this three part case. The main case (case 1908.0) provides background on the California three strikes law, and then briefly describes the proponents and opponents of the ballot measure, and the arguments each side put forward. The next two parts can be read sequentially in class. This brief sequel summarizes the impact of the ballot initiative-which was overwhelmingly approved by voters-on both the state priso...Desde 8,20 €
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"Broadmoor Lives": A New Orleans Neighborhood's Battle To Recover from Hurricane Katrina (B)
Leonard, Herman; Lee, Henry; Fung, Archon; Scott, EstherCaso HBS-KS1049-ESupplement case for KS1016.Desde 5,74 €
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The "Three Strikes" Law in California: The Ballot Initiative
Scott, Esther; Donahue, John D.Caso HBS-HKS112-EDirección estratégicaIn November 1994, California voters were presented with a ballot initiative on a proposed "three strikes" measure, which would impose stiff penalties on repeat offenders. Under the terms of Proposition 184, offenders with one or two violent or serious felonies on their records would get much longer sentences for second or third felony crimes-in the case of a third "strike," a term of 25 years to life; moreover, these repeat crimes did not have t...Desde 8,20 €