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Snack Time with Generation Z - Teaching note
Cian, Luca; Brewster, MeadeNota del Instructor DARDEN-M-1032TN-EMarketingTeaching note for product M-1032Desde 0,00 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032MarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €
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The Eli Lilly MDR-TB Partnership: Creating Private and Public Value: Teaching Note
Trager, Alan M.Nota del Instructor HBS-HKS567-EEconomíaIn 2003, pharmaceutical manufacturer Eli Lilly created the MDR-TB Partnership to fight MDR-TB, a form of tuberculosis. An estimated 450,000 new cases of this disease were reported each year, primarily in China, India, and Russia. The Partnership, an alliance of 14 public and private organizations, attempted to transfer technology to increase the supply of drugs that could cure MDR-TB; train health care workers to design successful strategies for ...Desde 0,00 €
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Snack Time with Generation Z
Cian, Luca; Brewster, MeadeCaso DARDEN-M-1032-EMarketingThis case set draws on a summer internship in brand management to outline potential steps in bringing a new food product to life. While there are general guidelines to the new product (brand, grocery aisle, and target market), the rest of the product development is up to the team of marketers and research and developers. This case can serve several purposes: It can be used as a midterm exam (e.g., after a module on consumer research) or as a part...Desde 8,20 €
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The Eli Lilly MDR-TB Partnership: Creating Private and Public Value
Trager, Alan M.; Droste Yagan, JessicaCaso HBS-HKS239-EEconomíaIn 2003, pharmaceutical manufacturer Eli Lilly created the MDR-TB Partnership to fight MDR-TB, a form of tuberculosis. An estimated 450,000 new cases of this disease were reported each year, primarily in China, India, and Russia. The Partnership, an alliance of 14 public and private organizations, attempted to transfer technology to increase the supply of drugs that could cure MDR-TB; train health care workers to design successful strategies for ...Desde 8,20 €