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Sputtering R&D Machine (HBR Case Study and Commentary)
Craumer, Martha; Kelley, Tom; Pejovich, Philip; Duncan, Lewis; Kao, JohnArtículo HBS-R0208A-EConocimiento y comunicaciónHomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Cha...Desde 8,20 €
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Indian Railways: Building a Permanent Legacy
Musacchio, Aldo; Khanna, Tarun; Tahilyani, RachnaCaso HBS-710008-EEconomíaTo maximize their effectiveness, color cases should be printed in color.Desde 8,20 €
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OYO: Creating Effective Spaces
Narayandas, Das; Gupta, Sunil; Tahilyani, Rachna; Rao-Kachroo, MahimaCaso HBS-519023-EIniciativa emprendedoraTwenty-four-year old Ritesh Agarwal, founder and CEO of India-based online, hotel branding network OYO Rooms, has tackled the issue of unreliability in India's highly-fragmented budget hotel industry. In 2018, OYO branded 8,500 properties across 200 cities and managed to capture almost 1.5% of India's budget hotel market. Ritesh believes that in the process, OYO has honed technological skills and infrastructural capabilities that can transform th...Desde 8,20 €