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Sputtering R&D Machine (HBR Case Study and Commentary)
Craumer, Martha; Kelley, Tom; Pejovich, Philip; Duncan, Lewis; Kao, JohnArtículo HBS-R0208A-EConocimiento y comunicaciónHomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Cha...Desde 8,20 €
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San Leon Energy: Hydraulic Fracturing in Poland
Rice, C; Zagart, A; Myers, ACaso SGSB-IB101-EThis case explores how to manage the political risks of using a controversial energy extraction technology in the European Union. San Leon Energy, an Irish energy firm, was committed to developing large unconventional shale gas reserves in Poland. To reach these reserves, San Leon needed to use a technique called hydraulic fracturing (“fracking”). Pioneered in the United States during the early 2000s, fracking involved pumping a mixture of water...Desde 8,20 €