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Sputtering R&D Machine (HBR Case Study and Commentary)
Craumer, Martha; Kelley, Tom; Pejovich, Philip; Duncan, Lewis; Kao, JohnArtículo HBS-R0208A-EConocimiento y comunicaciónHomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Cha...Desde 8,20 €
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No Stomach for Second-Best: How Integrative Thinkers Move Beyond Trade-offs
Martin, RogerCapítulo de Libro HBS-8207BC-EWhat sets integrative thinkers apart? This chapter explores integrative thinking by breaking this thinking process down into its constituent parts. This chapter is excerpted from "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking."Desde 8,20 €
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Choices, Conflict, and the Creative Spark: The Probelm-Solving Power of Integrative Thinking
Martin, RogerCapítulo de Libro HBS-8205BC-EThis chapter describes the process of integrative thinking, providing examples from the world of business and beyond, to illustrate the capacities and skills that people must develop to practice integrative thinking. This chapter is excerpted from "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking."Desde 8,20 €
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A Wealth of Experience: Using the Past, Inventing the Future--Cultivating Your Integrative Thinking Skills
Martin, RogerCapítulo de Libro HBS-8219BC-EYour experiences form your most practical and tangible knowledge. This chapter illustrates how experiences that deepen mastery and nurture originality are the most powerful in enhancing integrative thinking capacity. This chapter is excerpted from "The Opposable Mind: How Successful Leaders Win Through Integrative Thinking."Desde 8,20 €