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Sputtering R&D Machine (HBR Case Study and Commentary)
Craumer, Martha; Kelley, Tom; Pejovich, Philip; Duncan, Lewis; Kao, JohnArtículo HBS-R0208A-EConocimiento y comunicaciónHomeStar's reputation for being "the first, the best, the only" name in appliances is under threat. For the second time in six months, upstart competitor Vanguard has pulled off a market coup: Its retro line of refrigerators, ranges, and dishwashers is a huge hit. Meanwhile, HomeStar's latest big idea--jumbo appliances--is bombing. CEO Hal Marden is chagrined: How did the company lose its edge? Kelly Dowd, HomeStar's head of marketing, blames Cha...Desde 8,20 €
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Flinder Valves and Controls Inc. - Teaching Note
Bruner, Robert F.; Schill, Michael J.Nota del Instructor DARDEN-F-1573TN-EFinanzasTeaching note for product F-1573Desde 0,00 €
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LVMH: The Tiffany Acquisition
Schill, Michael J.; Saine, CarolineCaso DARDEN-F-2013-EFinanzasThis case set considers the acquisition of American jewelry icon Tiffany & Co. (Tiffany) by French luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton (LVMH). While this case can effectively be taught in isolation in a traditional case format, it is designed to be taught in tandem with the A case, “Tiffany & Co.: The LVMH Proposal” (UVA-F-2012) in a merger negotiation format where students work in small groups, taking the perspective of ei...Desde 8,20 €