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Consultant's Comeuppance (HBR Case Study and Commentary)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArtículo HBS-R0302A-EMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Desde 8,20 €
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Consultant's Comeuppance (HBR Case Study and Commentary) (Spanish version)
Buday, Robert; Bane, William P.; Van Berkel, Tom; Klein, Peter; Stone, TriciaArtículo HBS-R0302AMarketingFor ten years, Jeff Patterson's firm, Flynn Fuller Consulting, has worked on projects for financial services giant GloBank. Now Jeff's contact, Bill Holland, says another project is imminent--good news for the recession-battered consultancy--but there's just one problem: GloBank has an enigmatic new CEO, H. Frank Maloney III. Brought in to restore profitability, Maloney has been examining GloBank's bottom line, looking for places to cut. The new ...Desde 8,20 €
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Procter & Gamble: capacidades de mercadeo
Henderson, Rebecca M.; Johnson, RyanCaso HBS-314S04MarketingP & G se había convertido en conocido y reconocido como una máquina de marketing. Fue el mayor anunciante en el mundo, con el año 2010 el gasto de $ 8,68 mil millones. Desde temprana explotación de la compañía de medios de difusión (radio y televisión) para sus productos de jabón a más recientes experimentos en los medios digitales para la marca de la higiene de sus hombres de Old Spice, P & G era un vendedor experimentado una fuerte investigació...Desde 8,20 €
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Colgate-Palmolive: Staying Ahead in Oral Care
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311120-EDirección estratégicaIn 2011, Colgate-Palmolive (Colgate) was the global leader in oral care, with a dominant market share lead in toothpaste and a growing presence in toothbrushes and mouthwash. However, the firm faced stiff competition with perennial rivals P&G increasing tDesde 8,20 €
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Procter & Gamble: Marketing Capabilities
Henderson, Rebecca M.; Johnson, RyanCaso HBS-311117-EMarketingP&G had become known and recognized as a marketing machine. It was the largest advertiser in the world, with 2010 spending of $8.68 billion. From the company's early exploitation of broadcast media (radio and television) for its soap products to more receDesde 8,20 €