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The Rise of Emerging Market Multinationals
García-Canal, Esteban; Guillén, Mauro F.Artículo ART-2008-EDirección estratégicaThe proliferation of multinational companies from emerging countries has taken observers, policy makers and scholars by surprise. The authors¿ research on these up-and-coming MNCs reveals several crucial features that distinguish them from their developed country counterparts, namely related to their speed of internationalization, competitive (dis)advantages, political capabilities, expansion path, preferred entry mode and organizational adaptabi...Desde 8,20 €
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El auge de las nuevas multinacionales emergentes
Guillén, Mauro F.; García-Canal, EstebanArtículo ART-2008Dirección estratégicaLa proliferación de multinacionales emergentes ha tomado por sorpresa a observadores, responsables políticos y académicos. La investigación de los autores apunta una serie de rasgos comunes que las distinguen de sus homólogas de los países desarrollados, como el ritmo de la internacionalización, las ventajas competitivas, las capacidades políticas, la ruta de expansión, el modo de entrada preferido y su capacidad de adaptación organizacional. El ...Desde 8,20 €
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Leadership Development: Perk or Priority? (HBR Case Study and Commentary) (Spanish version)
Kesner, Idalene F.; Burnett, Susan; Morrison, Mike; Tichy, Noel M.; Owens, DavidArtículo HBS-R0305ALiderazgo y Dirección de personasKaren Barton, Zendal Pharmaceuticals' senior vice-president of human resources, was livid when COO Dave Palmer slashed her executive education budget by 75%. Without funding, there could be no in-house leadership development program, which was to be the first step toward a full-blown Zendal University. Palmer was not against bold initiatives, but sales were down 26%, and there was that $300 million debt Zendal took on when it acquired Premier Pha...Desde 8,20 €
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Leadership Development: Perk or Priority? (HBR Case Study and Commentary)
Kesner, Idalene F.; Burnett, Susan; Morrison, Mike; Tichy, Noel M.; Owens, DavidArtículo HBS-R0305A-ELiderazgo y Dirección de personasKaren Barton, Zendal Pharmaceuticals' senior vice-president of human resources, was livid when COO Dave Palmer slashed her executive education budget by 75%. Without funding, there could be no in-house leadership development program, which was to be the first step toward a full-blown Zendal University. Palmer was not against bold initiatives, but sales were down 26%, and there was that $300 million debt Zendal took on when it acquired Premier Pha...Desde 8,20 €