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Kibera and the Kenya Slum Upgrading Project (B)
Segel, Arthur I; Retsinas, Nicolas P.; Diaz, Marc; Shepherd, JohnCaso HBS-207018-EEconomíaSupplements the (A) case.Desde 5,74 €
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Kibera and the Kenya Slum Upgrading Project (A)
Segel, Arthur I; Retsinas, Nicolas P.; Diaz, Marc; Shepherd, JohnCaso HBS-207017-EEconomíaKenya's Minister of Housing faces tremendous pressures in dealing with the pervasive housing troubles in his country. Kibera is the largest slum in Africa and home to over 800,000 residents, yet only measures two square kilometers, roughly half the size of Manhattan's Central Park. Most homes are single-story structures and the density is 3,000 persons per hectare (compared to 43 in London, 100 in New York City, and 143 in Tokyo), making this one...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €