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Hope Medicals: A Retail Pharmacy Treading between Brick and Click - Teaching Note
Zhichuan (Frank) Li; Choudhary Wajahat Naeem Azmi; M Selvalakshmi; P MUTHARASI; Janey ZhangNota del Instructor IVEY-W34714-EContabilidad y control, FinanzasTeaching note for product W34713.Desde 0,00 €
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Hope Medicals: A Retail Pharmacy Treading between Brick and Click
Choudhary Wajahat Naeem Azmi; Zhichuan (Frank) Li; M Selvalakshmi; P MUTHARASI; Janey ZhangCaso IVEY-W34713-EContabilidad y control, FinanzasHope Medicals owner, Shiva Aruguman, was considering entering the online pharmacy market. Hope Medicals was a local pharmacy in Madurai, India’s Tamil Nadu state, and Aruguman was at a strategic crossroads—he had to decide whether to expand into the online pharmacy market. With the challenges (financial and non-financial) of integrating the “brick” and “click” modes of his pharmacy business, Aruguman had to conduct an analysis based on capital bu...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €