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Baby Dolls. Move to China
Martínez Abascal, Eduardo; Aguirreamalloa Arizaga, Javier; Rosique M.Caso F-870-EFinanzasA doll manufacturer, with strong seasonal sales concentrated between October and December, is considering moving its production to China. The consequences of this decision for the P&L account and balance sheets, as well as for the rest of the organization - sales, strategy, production, finance, staff, etc. - need to be analyzed.Desde 8,20 €
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Baby Dolls. Move to China (French Version)
Martínez Abascal, Eduardo; Aguirreamalloa Arizaga, Javier; Rosique M.Caso F-870-FRFinanzasA doll manufacturer, with strong seasonal sales concentrated between October and December, is considering moving its production to China. The consequences of this decision for the P&L account and balance sheets, as well as for the rest of the organization - sales, strategy, production, finance, staff, etc. - need to be analyzed.Desde 8,20 €
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Baby Dolls. Move to China (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Aguirreamalloa Arizaga, Javier; Rosique M.Caso F-870-PBFinanzasA doll manufacturer, with strong seasonal sales concentrated between October and December, is considering moving its production to China. The consequences of this decision for the P&L account and balance sheets, as well as for the rest of the organization - sales, strategy, production, finance, staff, etc. - need to be analyzed.Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €