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Lanzamiento del nuevo dinar iraquí
Williams, Reuben; Martínez de Albéniz, Victor; Lago, AlejandroCaso P-1075Servicios y operacionesTras el final de la guerra de Irak en 2003, la Administración estadounidense en territorio iraquí decidió introducir una nueva divisa en el país. Había diversas razones para esta decisión: a) usar una divisa que no tuviera la cara de Sadam Huseín impresa; b) dar estabilidad a la economía; y c) tener más de un tipo de billete en circulación (hasta entonces, el único billete en circulación era el de 250 dinares -unos 20 centavos de dólar- y no hab...Desde 8,20 €
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Launching the New Iraqi Dinar
Williams, Reuben; Martínez de Albéniz, Victor; Lago, AlejandroCaso P-1075-EServicios y operacionesAfter the end of the Iraq war of 2003, the US-led administration in Iraq decided to introduce a new currency into the country. This was for several reasons: a) to use a currency without the head of Saddam Hussein on the notes, b) to give stability to the economy and c) to have more than just one domination of bill in circulation (up until then, the only bill in use was 250 dinars (20 US cents) and there were no coins). The design of the new money...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €