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Perú 8mil
Pancorvo, Jorge.; Quiroga, GuillermoCaso PAD-P-C-401Servicios y operacionesUn grupo de amigos, aficionados al montañismo, deciden embarcarse en un desafío pionero: ser la primera expedición peruana en escalar una montaña nevada, de más de 8000 metros, en el Himalaya. Sin embargo, para acometer tan ambicioso reto se enfrentan a una diversidad de aspectos e interrogantes, muchos de ellos previsibles pero otros que van surgiendo durante el desarrollo del proyecto. Durante casi año y medio, desde la concepción de la idea h...Desde 8,20 €
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Perú 8thousand
Pancorvo, Jorge; Quiroga, GuillermoCaso PAD-P-C-401-E-EServicios y operacionesA group of friends, keen on mountain climbing, decide to take on a pioneer challenge: to be the first peruvian expedition to climb a snow-covered mountain, more than 8,000 meters high, in the Himalayas. However, to carry out such an ambitious challenge they must confront various aspects and ask themselves several questions; many of them are foreseeable while others emerge during the project's development. For nearly a year and a half, from t...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €