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Global Brand Face-Off (HBR Case Study and Commentary)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306A-EMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Global Brand Face-Off (HBR Case Study and Commentary) (Spanish version)
Raman, Anand P.; Thompson, Peter M.; Aaker, Jennifer L.; Manwani, Harish; Clift, Simon; Kotabe, Masaaki MikeArtículo HBS-R0306AMarketingEspoir Cosmetics has received a tantalizing offer: sponsorship of the sequel to the Hollywood hit Diana's She Devils. For Natasha Singh, the U.S.-based company's global marketing officer, the movie is an ideal vehicle for global brand building. As the film is released in each country, Espoir can launch tie-in lipsticks and nail polishes. But some of Espoir's regional executives don't see it that way. One of them--Vasylko Mazur, the head of Easter...Desde 8,20 €
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Amazon 2018: Business Strategy and Financial Strategy
Martínez Abascal, Eduardo; Eufinger, Christian; Simões, Oscar R.Caso F-945-EDirección estratégica, FinanzasDescription of Amazon's business and financial situation based on Amazon's 2017 annual report. Comparatives with competitors. Analysis of Amazon's business and financial strategy.Desde 8,20 €
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Amazon 2018: Business Strategy and Financial Strategy (Portuguese Version, Brazil)
Martínez Abascal, Eduardo; Eufinger, Christian; Simões, Oscar R.Caso F-945-PBDirección estratégica, FinanzasDescription of Amazon's business and financial situation based on Amazon's 2017 annual report. Comparatives with competitors. Analysis of Amazon's business and financial strategy.Desde 8,20 €
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Amazon 2018: Business Strategy and Financial Strategy (Portuguese version, Portugal)
Martínez Abascal, Eduardo; Eufinger, Christian; Simões, Oscar R.Caso F-945-PPDirección estratégica, FinanzasDescription of Amazon's business and financial situation based on Amazon's 2017 annual report. Comparatives with competitors. Analysis of Amazon's business and financial strategy.Desde 8,20 €