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Good Money After Bad? (HBR Case Study and Commentary)
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703A-EIniciativa emprendedoraChristian Harbinson, a young associate at the venture capital firm Scharfstein Weekes, has a difficult decision to make before the next investment committee meeting. He's been watching over SW's investment in Seven Peaks Technologies, and sales of its single product have been disappointing. Now the company's head, Jack Brandon, wants another $400,000 to pursue a new product. Harbinson believes in Brandon and in his proprietary technology--a titan...Desde 8,20 €
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Dinero bien gastado, esta vez
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703AIniciativa emprendedoraCristiano Harbinson, un asociado joven a la firma de capital riesgo Scharfstein Weekes, tiene una decisión difícil de tomar antes de la próxima reunión del comité de inversión. Él ha estado viendo sobre la inversión de SW en siete picos Technologies, y las ventas de su único producto han sido decepcionantes. Ahora la cabeza de la compañía, Jack Brandon, quiere otro $ 400.000 a seguir un nuevo producto. Harbinson cree en Brandon y en su tecnología...Desde 8,20 €
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Good Money After Bad (Commentary for HBR Case Study)
Mullins, John W.; Farneti, Ivan; Hassan, Fred; Johnson, Robert M.; Zott, ChristophArtículo HBS-R0703Z-EIniciativa emprendedoraChristian Harbinson, a young associate at the venture capital firm Scharfstein Weekes, has a difficult decision to make before the next investment committee meeting. He's been watching over SW's investment in Seven Peaks Technologies, and sales of its single product have been disappointing. Now the company's head, Jack Brandon, wants another $400,000 to pursue a new product. Harbinson believes in Brandon and in his proprietary technology--a titan...Desde 8,20 €
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Vêgê (A) - Reposicionamento de Marca na Indústria Alimentar
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCaso AESE-M-A-876-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Desde 8,20 €
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Vêgê (B) - Extracto de Estudo Qualitativo Realizado em Junho de 2006
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCaso AESE-M-A-877-PPMarketingO caso analisa o posicionamento da marca na indústria de óleos e gorduras alimentares, a área de negócio da Sovena Consumer Goods, S.A., e os eventos ocorridos em Portugal em 2006. A personagem principal do caso, o gestor de marketing Luis Pereira Santos, confronta-se com a necessidade de tomar uma decisão acerca do reposicionamento de uma das marcas, o óleo VêGê. O caso ilustra os princípios do posicionamento do marketing e apresenta duas ferram...Desde 5,74 €
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Vêgê (A) - Brand Repositioning in the Food Industry
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCaso AESE-M-A-876(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Desde 8,20 €
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Vêgê (B) - Extract from Qualitative Study of June 2006
Martins, Ramiro; Mendo, Susana; Vilares Morgado, AndréCaso AESE-M-A-877(I)-EMarketingThe case studies the positioning of a brand within the food oils and fats industry, the business area of Sovena Consumer Goods, S,A. and the events occur in Portugal in 2006. The main character in the case, marketing manager Luis Pereira Santos, is faced with the necessity of taking a decision about the repositioning of one of the brands, VêGê oil. The case illustrates the principles of marketing positioning and presents two tools available to th...Desde 5,74 €
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Into the Fray (HBR Case Study and Commentary)
Peebles, M. Ellen; Widmann, Nancy Clifford; Kopelan, Amy Dorn; Hassan, Fred; Cohen, Allan; Rhodes, Gary B.Artículo HBS-R0501A-ELiderazgo y Dirección de personasTalk of cost cutting and layoffs was already in the air in the New York offices of international beverage company Legrand SA. But now everyone is imagining the worst after the sudden and mysterious resignation of Lucien Beaumont, the company's president of U.S. operations. The rumors are flying fast and furious about what prompted his departure and, just as important, who will get Lucien's job. Michael Feldstein is confident that he's a top conte...Desde 8,20 €