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Marketing a Pure Play E-Tailer: Historical Emporium Inc. - Teaching Note
Farris, Paul W.; Metz, Joshua; Yemen, GerryNota del Instructor DARDEN-M-0901TN-EMarketingTeaching note for product M-0901Desde 0,00 €
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Marketing a Pure Play E-Tailer: Historical Emporium Inc.
Farris, Paul W.; Yemen, GerryCaso DARDEN-M-0901-EMarketingThe material in this case provides customer data that were available to the case protagonists to make data-driven decisions. From their garage to a 16,000-square-foot warehouse and office in San Jose, California, Chris and Alicia Allen built a business, Historical Emporium Inc. (HEI) that generated nearly $8 million in sales in 2015. They both had previously worked in the technology field. In true techie fashion, the pair continually thought abou...Desde 8,20 €
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Dunia Finance LLC (A), (B), and (C) - Teaching Note
Venkatesan, Rajkumar; Bodily, Samuel E.; Yemen, Gerry; Gibbs, SheaNota del Instructor DARDEN-M-0842TN-EMarketingTeaching note for product M-0842Desde 0,00 €
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Warren E. Buffett, 2015
Bruner, Robert F.; DuBois, JakeCaso DARDEN-F-1769-EFinanzasThis case was designed as an introduction to a finance course or a module on capital markets. Alternatively, it could be used as a basic introduction to methods of valuing a firm. A detailed teaching note provides instructors with a teaching plan for either scenario. Set in August 2015, students are asked to evaluate Warren Buffett’s decision to acquire the aerospace-parts supplier Precision Castparts Corporation (PCP), which would be the largest...Desde 8,20 €
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Positioning Game - Teaching Note
Farris, Paul W.; Yemen, Gerry; Dane, JeromeNota del Instructor DARDEN-M-0677TN-EMarketingTeaching note for product M-0677Desde 0,00 €
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Rohvi - Teaching Note
Anik, Lalin; Yemen, GerryNota del Instructor DARDEN-M-1007TN-EMarketingTeaching Note for product M-1007Desde 0,00 €
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Uber Pricing Strategies and Marketing Communications - Teaching Note
Farris, Paul W.; Yemen, GerryNota del Instructor DARDEN-M-0871TN-EMarketingTeaching note for product M-0871Desde 0,00 €
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Andrew Yang: A New Way Marketing Campaign - Teaching note
Kim, Tami; Yemen, GerryNota del Instructor DARDEN-M-1018TN-EMarketingTeaching note for product M-1018Desde 0,00 €
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The Times of India: Start the Presses - Teaching Note
Venkatesan, Rajkumar; Sriram, S.; Yemen, GerryNota del Instructor DARDEN-M-0877TN-EMarketingTeaching note for product M-0877Desde 0,00 €
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Mauboussin Japan: A French Gem in Asia - Teaching Note
Delecolle, Thierry; Kamin, Ronald G.; Parguel, Beatrice; Yemen, GerryNota del Instructor DARDEN-M-0853TN-EMarketingTeaching note for product M-0853Desde 0,00 €