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Merck: La administración de Vioxx (F)
Simons, Robert L.; Kindred, NatalieCaso HBS-111S07Conocimiento y comunicaciónDesde 5,74 €
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Oil and Wasser (HBR Case Study and Commentary)
Reimus, Byron; Bruner, Robert F.; Cosmides, Leda; Tooby, John; Pragnell, Michael; Schweiger, DavidArtículo HBS-R0405A-EDirección estratégicaIt was supposed to be an amicable "merger of equals," an example of European togetherness, a synergistic deal that would create the world's second-largest consumer foods company out of two former competitors. But the marriage of entrepreneurial powerhouse Royal Biscuit and the conservative, family-owned Edeling GmbH is beginning to look overly ambitious. Integration planning is way behind schedule. Investors seem wary. But for Royal Biscuit HR he...Desde 8,20 €
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Managing Vioxx (A) (Spanish version)
Simons, Robert L.; Rosenberg, Kathryn; Kindred, NatalieCaso HBS-111S02Dirección estratégica(B) evidence of life-threatening side effects, (C) decision options, (D) announcement to withdraw Vioxx, (E) reaction by patients, shareholders, media, and regulators, (F) Merck fights back, and (G) wrap-up. At the end of the case series, students may conclude that doing the right thing sometimes requires very hard choices.Desde 8,20 €