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Scenario Planning
Liedtka, Jeanne M.; Chawla, Vikas; Wininger, James; Garrett, CarlNota técnica DARDEN-BP-0501-EGobierno corporativoThis note reviews the purposes, methods, and uses of scenario planning for strategic decision making under uncertainty.Desde 8,20 €
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Designing Learning Launches
Liedtka, Jeanne M.; Hess, Edward D.Nota técnica DARDEN-BP-0529-EGobierno corporativoThis note lays out in detail a technique, the learning launch, for generating increased revenues through conducting small experiments in the marketplace. A learning launch is a process for testing and improving (or abandoning) a new business idea quickly and inexpensively. Although the process involves selling a new product or service to a customer or group of customers, a learning launch is not a traditional new-product rollout. Instead, it is a...Desde 8,20 €
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Business Model Innovation: A Process Model
Liedtka, Jeanne M.; Meyer, AngelaNota técnica DARDEN-BP-0538-EGobierno corporativoWhat is business model innovation? A business model is much more than a description of a particular product or service. In addition to describing the offering itself, it lays out the value proposition behind it (i.e., how it creates value for a defined set of customers). It also describes the capabilities and resources needed to execute that value proposition and how the organization will generate profits from doing so. The key stages of business...Desde 8,20 €
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Introduction to Strategy
Lenox, Michael; Liedtka, Jeanne M.; Snell, Scott A.; Harris, Jared D.Nota técnica DARDEN-S-0183-EDirección estratégicaStrategy is complex, requiring clarity about organizational objectives as well as the variety of external forces-competitive, economic, and technological-that come into play. Ultimately, strategy is an integrative exercise. This technical note provides a concise basis for a comprehensive discussion of strategic concerns.Desde 8,20 €
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Learning Launches: Growth Results from Experimental Learning
Hess, Edward D.; Liedtka, Jeanne M.Nota técnica DARDEN-S-0198-EDirección estratégicaIn this note, the author discusses how research shows that consistent growth companies engage in growth experiments or tests to gather better data to be used in determining which growth ideas are worth investing in. A Learning Launch is described as a process that can be used to do those growth experiments. Students will be shown that by doing Learning Launches, a business can evaluate many growth ideas quickly and cheaply, allowing it to gain be...Desde 8,20 €
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Ten Tools for Design Thinking
Liedtka, Jeanne M.; Ogilvie, TimothyNota técnica DARDEN-BP-0550-EGobierno corporativoThis technical note is part of a course module that focuses on teaching design-thinking skills and 10 tools to identify and implement innovation and growth opportunities. It can be taught to MBA, undergraduate, or executive groups. The note and its accompanying teaching note includes an explanation of why design thinking is a useful addition to a business curriculum, an outline for a 15-session course, a description of the 10 design tools taught,...Desde 8,20 €
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The Design of Experiments
Liedtka, Jeanne M.; Chen, ElizabethNota técnica DARDEN-BP-0564-EGobierno corporativoIn innovation, experimentation is much talked about in the abstract, but poorly understood in practice. It bridges solution generation and implementation, yet often takes the form of smaller-scale pilots rather than learning-oriented experiments. Building an evidence base behind new ideas, and particularly being ready to discard what doesn’t work, is critical for successful innovation. This technical note provides a hands-on, step-by-step guide a...Desde 8,20 €