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Tiffany & Co.: The LVMH Proposal
Schill, Michael J.; Saine, CarolineCaso DARDEN-F-2012-EFinanzasThis case set considers the acquisition of American jewelry icon Tiffany & Co. (Tiffany) by French luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton (LVMH). While this case can effectively be taught in isolation in a traditional case format, it is designed to be taught in tandem with the B case, “LVMH: The Tiffany Acquisition” (UVA-F-2013) in a merger negotiation format where students work in small groups, taking the perspective of eithe...Desde 8,20 €
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LVMH: The Tiffany Acquisition
Schill, Michael J.; Saine, CarolineCaso DARDEN-F-2013-EFinanzasThis case set considers the acquisition of American jewelry icon Tiffany & Co. (Tiffany) by French luxury goods manufacturer LVMH Moët Hennessy Louis Vuitton (LVMH). While this case can effectively be taught in isolation in a traditional case format, it is designed to be taught in tandem with the A case, “Tiffany & Co.: The LVMH Proposal” (UVA-F-2012) in a merger negotiation format where students work in small groups, taking the perspective of ei...Desde 8,20 €
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What Serves the Customer Best? (HBR Case Study and Commentary)
Nunes, Paul F.; Driggs, Woodruff W.; Herman, David; Rayport, Jeffrey; Dull, Stephen; Scafido, JoeArtículo HBS-R0610A-EMarketingAs president of Scotch whisky maker Glenmeadie, Bob Littlefield is pleased to see the results of his CMO's recent marketing initiatives. There are new interactive capabilities on the company's Web site, a product information call center, and numerous other customer interfaces designed to deepen consumers' connection to the brand. Thanks to these front-end innovations, sales are up--and largely because of more loyal purchasing behavior, research s...Desde 8,20 €