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Miami Price: Bidding on an Iconic Transit-Oriented Development Site, Teaching Note
Wu, Charles F; McCree, Sayiddah FatimaNota del Instructor HBS-218082-EFinanzasTeaching note for case 218034.Desde 0,00 €
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Miami Price: Bidding on an Iconic Transit-Oriented Development Site
Wu, Charles F; Stolear, Aaron; Bourchtein, Vitali; McCree, Sayiddah FatimaCaso HBS-218034-EFinanzas13th Floor-Adler, a partnership of 13th Floor Investments and Adler Group, was compiling a response to a Miami-Dade County Request for Proposal (RFP). The RFP's prize was the opportunity to develop a 7.5+/- acre parking lot, adjacent to a heavy-rail rapid transit station, into a Transit-Oriented Development (TOD) in Miami. To win, 13th Floor-Adler, had to submit a proposal that was the "highest and best use" for the land, catered to the County's ...Desde 8,20 €
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What Serves the Customer Best? (HBR Case Study and Commentary)
Nunes, Paul F.; Driggs, Woodruff W.; Herman, David; Rayport, Jeffrey; Dull, Stephen; Scafido, JoeArtículo HBS-R0610A-EMarketingAs president of Scotch whisky maker Glenmeadie, Bob Littlefield is pleased to see the results of his CMO's recent marketing initiatives. There are new interactive capabilities on the company's Web site, a product information call center, and numerous other customer interfaces designed to deepen consumers' connection to the brand. Thanks to these front-end innovations, sales are up--and largely because of more loyal purchasing behavior, research s...Desde 8,20 €