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Deutsche Bank: Restructure, Change, and Trust
Harris, Robert S.; Wicks, Andrew C.; Yemen, GerryCaso DARDEN-F-1962-EFinanzasThis public-sourced case describes Deutsche Bank and what leaders called its most fundamental transformation in decades to frame a discussion on how the current CEO, Christian Sewing, chooses to reshape the global bank. Notable were plans to reduce Deutsche Bank’s footprint in investment banking and reorganize management. The material offers a short history of prior restructuring efforts that allow for an opportunity to discuss what Deutsche Bank...Desde 8,20 €
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Deutsche Bank and the Road to Basel III
Allayannis, George (Yiorgos); Wicks, Andrew C.; Yemen, Gerry; Dougherty, MatthewCaso DARDEN-F-1695-EFinanzasThis public-sourced case was named the best finance case of 2013 in the 24th annual awards and competition sponsored by The Case Centre. It was designed for and works well in the latter portion of a GEMBA Financial Management and Policies course and in the early stage of a second-year MBA elective Financial Institutions and Markets course. The case is set in mid-2012 as the new co-CEOs of Deutsche Bank are about to speak in an analyst call. Stude...Desde 8,20 €
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What Serves the Customer Best? (HBR Case Study and Commentary)
Nunes, Paul F.; Driggs, Woodruff W.; Herman, David; Rayport, Jeffrey; Dull, Stephen; Scafido, JoeArtículo HBS-R0610A-EMarketingAs president of Scotch whisky maker Glenmeadie, Bob Littlefield is pleased to see the results of his CMO's recent marketing initiatives. There are new interactive capabilities on the company's Web site, a product information call center, and numerous other customer interfaces designed to deepen consumers' connection to the brand. Thanks to these front-end innovations, sales are up--and largely because of more loyal purchasing behavior, research s...Desde 8,20 €