Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era - Teaching note
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Nota del Instructor DARDEN-M-1038TN1-EMarketingTeaching Note for product M-1038Desde 0,00 €
-
The Good Feet Store: Sponsoring College Athletes in the Name, Image, and Likeness (NIL) Era
Whitler, Kimberly A.; Puto, Christopher P.; Maiden, Stephen E.Caso DARDEN-M-1038MarketingThis case introduces the challenges and decision criteria for businesses seeking to sponsor student athletes in the advent of the National Collegiate Athletic Association's (NCAA's) landmark decision to authorize collegiate student athletes to monetize their name, image, and likeness (NIL), just as professional athletes and other celebrities have always done. The case follows Jonathan Cotten, president of Easy Step Enterprises (Easy Step), a fran...Desde 8,20 €
-
Assessing and Improving Digital Ability: Procter & Gamble's Approach to Raising Brands' Digital Competency
Whitler, Kimberly A.; Wilder, F. D.Nota técnica DARDEN-M-1035-EMarketingThis technical note follows F. D. Wilder, who is being tasked with driving the Procter and Gamble's digital transformation effort. The cornerstone of the transformation would be “assessing and improving the digital capability of the firm.” He decides to develop an assessment tool that would enable P&G’s brand leaders to assess “digital ability” and then work with their bosses to create learning plans to address ability gaps.Desde 8,20 €
-
Why Didn't We Know? (HBR Case Study and Commentary)
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704A-ELiderazgo y Dirección de personasGalvatrens, a consumer products company in Houston, has a whistle-blower's lawsuit on its hands. Mike Fields, a former divisional sales manager, claims that he was wrongfully terminated for trying to report an illegal scheme designed by a colleague to inflate numbers. He'd left the company's COO a confidential voice mail about it, but the COO referred the matter to Mike's boss rather than following up on it himself. Mike says his boss subsequentl...Desde 8,20 €
-
Why Didn't We Know (Commentary for HBR Case Study)
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704Z-ELiderazgo y Dirección de personasGalvatrens, a consumer products company in Houston, has a whistle-blower's lawsuit on its hands. Mike Fields, a former divisional sales manager, claims that he was wrongfully terminated for trying to report an illegal scheme designed by a colleague to inflate numbers. He'd left the company's COO a confidential voice mail about it, but the COO referred the matter to Mike's boss rather than following up on it himself. Mike says his boss subsequentl...Desde 8,20 €
-
El caso HBR: cómo no lo supimos
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704ALiderazgo y Dirección de personasGalvatrens, una compañía de productos de consumo en Houston, tiene una demanda de delator en sus manos. Mike Fields, un ex gerente de ventas de la división, afirma que fue despedido injustamente por tratar de informar de un plan ilegal diseñado por un colega que los números se inflan. Había dejado COO de la compañía un correo de voz confidencial sobre ello, pero el director de operaciones remitió el asunto al jefe de Mike en lugar de seguir arrib...Desde 8,20 €