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How P&G Tripled Its Innovation Success Rate
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106C-EIn the early 2000s, faced with an alarming gap between its growth goals and what its innovation pipeline was delivering, Procter & Gamble created a "new-growth factory"-a network of novel structures and capabilities to rapidly shepherd new products and even business models from inception to market. The resulting innovations range from a 33-cent razor for customers in emerging economies to Tide Dry Cleaners-establishments with drive-through window...Desde 8,20 €
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How P&G Tripled Its Innovation Success Rate (Spanish version)
Brown, Bruce; Anthony, Scott D.Artículo HBS-R1106CDirección estratégicanew-business-creation groups, entrepreneurial "guides" to help them, an innovation manual, a disruptive-innovation "college," and more. They also offer six lessons for leaders seeking to set up new-growth factories of their own. Although the factory is still ramping up, its early successes suggest that collective creativity can be managed-and can generate sustainable sources of revenue growth no matter how big a company becomes.Desde 8,20 €
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Why Didn't We Know? (HBR Case Study and Commentary)
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704A-ELiderazgo y Dirección de personasGalvatrens, a consumer products company in Houston, has a whistle-blower's lawsuit on its hands. Mike Fields, a former divisional sales manager, claims that he was wrongfully terminated for trying to report an illegal scheme designed by a colleague to inflate numbers. He'd left the company's COO a confidential voice mail about it, but the COO referred the matter to Mike's boss rather than following up on it himself. Mike says his boss subsequentl...Desde 8,20 €
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Why Didn't We Know (Commentary for HBR Case Study)
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704Z-ELiderazgo y Dirección de personasGalvatrens, a consumer products company in Houston, has a whistle-blower's lawsuit on its hands. Mike Fields, a former divisional sales manager, claims that he was wrongfully terminated for trying to report an illegal scheme designed by a colleague to inflate numbers. He'd left the company's COO a confidential voice mail about it, but the COO referred the matter to Mike's boss rather than following up on it himself. Mike says his boss subsequentl...Desde 8,20 €
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El caso HBR: cómo no lo supimos
Hasson, Ralph; Hardis, Stephen R; Shear, Hal; Rowe, Mary P.; Robinson, J William; Robinson, Jackson WArtículo HBS-R0704ALiderazgo y Dirección de personasGalvatrens, una compañía de productos de consumo en Houston, tiene una demanda de delator en sus manos. Mike Fields, un ex gerente de ventas de la división, afirma que fue despedido injustamente por tratar de informar de un plan ilegal diseñado por un colega que los números se inflan. Había dejado COO de la compañía un correo de voz confidencial sobre ello, pero el director de operaciones remitió el asunto al jefe de Mike en lugar de seguir arrib...Desde 8,20 €