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Sun Café & Bar: A Ray of Opportunity - Teaching Note
Dominic Lim; Eva XuNota del Instructor IVEY-8B18M009-EDirección estratégicaTeaching note for product 9B18M009.Desde 0,00 €
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Zashita Ltd.: Identifying Opportunity in Safety - Teaching Note
Dominic Lim; Blaine MorryNota del Instructor IVEY-8B19M014-EDirección estratégicaTeaching note for product 9B19M014.Desde 0,00 €
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Success HR: Simplifying For Success - Teaching Note
Dominic Lim; Jarvis Lu; Amaara DhanjiNota del Instructor IVEY-8B20A041-EMarketingTeaching note for product 9B20A041.Desde 0,00 €
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Carrot Rewards: Carrot at a Crossroads - Teaching Note
Dominic Lim; Ramasastry ChandrasekharNota del Instructor IVEY-8B21M033-EIniciativa emprendedora, Liderazgo y Dirección de personasTeaching note for product 9B21M033.Desde 0,00 €
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Sachi Superfoods: In Pursuit of the Next Superfood - Teaching Note
Dominic Lim; Kayla Gray; Anay GaneriwalaNota del Instructor IVEY-W34704-EIniciativa emprendedora, MarketingTeaching note for product W34703.Desde 0,00 €
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We Googled You (HBR Case Study and Commentary) (Spanish version)
Coutu, DianeArtículo HBS-R0706ALiderazgo y Dirección de personascase study-only, reprint R0706X, and commentary-only, R0706Z.Desde 8,20 €
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Sachi Superfoods: In Pursuit of the Next Superfood
Dominic Lim; Kayla Gray; Anay GaneriwalaCaso IVEY-W34703-EIniciativa emprendedora, MarketingAfter importing three hundred bags of ground sacha inchi, a seed with promising nutritional benefits, from Peru, Kayla Gray has important decisions to make. Her new venture, Sachi Superfoods, is ready to launch; however, she does not have a clear plan on how to best market her product. Gray must decide on the best market segment to pursue in addition to the most effective marketing channel for her product.Desde 8,20 €
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Medicloud Singapore: Digital Health Entrepreneurship in an Evolving Industry
Yun Su; Dominic LimCaso IVEY-9B20M009-EDirección estratégica, Iniciativa emprendedoraIn December 2016, two years after the founding of Medicloud, a Singapore-based start-up that offered a medical appointment-booking application, the founder and chief executive officer recognized that the start-up had yet to monetize. A decision regarding a pivot was imminent. He also recognized that there were new opportunities in the areas of employee benefits and insurance for small- and medium-sized enterprises (SMEs). He needed to answer two ...Desde 8,20 €
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Grandma Treesaw's Bannock: Mixing In Growth
Dominic Lim; Zuhayr Abbas; Nick FoxCaso IVEY-W34807-EDirección estratégica, Iniciativa emprendedoraTeresa Ward, founder of Grandma Treesaw’s Bannock (GTB), had recently received positive media coverage from the Canadian Broadcasting Corporation and was hoping to leverage it to grow her Yukon-based bannock-mix business. She was considering two options: expand her direct to consumer offer by working with Shopify Inc. to improve GTB’s e-commerce sales or grow her product portfolio by introducing two new flavours of bannock mix. A few questions lo...Desde 8,20 €
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What Can Coaches Do for You
Coutu, Diane; Kauffman, CarolArtículo HBS-R0901H-ELiderazgo y Dirección de personasToday's business leaders increasingly rely on coaches for help in understanding how to act in a demanding and volatile world. These confidants and advisers can earn up to $2,000 per hour. To understand what they do to merit that money, HBR conducted a survey of 140 leading coaches and invited five experts to comment on the findings. Commentators and coaches agreed that the reasons for engaging coaches have evolved over the past decade. Ten years ...Desde 8,20 €