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Sanofi Pasteur: The Dengue Vaccine Dilemma
Rangan, V. Kasturi; Bloom, David E.; Dessain, Vincent; Billaud, EmilieCaso HBS-514074-EIn 2012, Sanofi Pasteur was racing to develop a vaccine against dengue, a mosquito-borne disease, and was evaluating this product in a Phase IIb trial conducted with school children in Thailand. But while the candidate vaccine met the high safety expectations and a good balanced immune answer, it had a proof of efficacy of only 30%, far below the 70% mark the company had targeted. Guillaume Leroy, vice president of the Dengue Company at Sanofi Pa...Desde 8,20 €
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Next 20 Years: How Customer and Workforce Attitudes Will Evolve
Howe, Neil; Strauss, WilliamArtículo HBS-R0707B-EBusiness projects with very long time horizons--such as those involving product R&D, workplace design, and total compensation planning--have to contend with a crucial question: What will be the needs, demands, and desires of consumers and employees decades from now? If you think the answer is "Just more of the same," you're in for a surprise. Howe and Strauss, the authors of "Generations", "The Fourth Turning", "Millennials Rising", and other boo...Desde 8,20 €
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Los próximos 20 años: cómo evolucionarán las actitudes de los clientes y de la fuerza de trabajo
Howe, Neil; Strauss, WilliamArtículo HBS-R0707BConocimiento y comunicaciónproyectos empresariales con horizontes de tiempo muy largos - como las relacionadas con los productos de I + D, diseño del lugar de trabajo, y la planificación de compensación total - tienen que lidiar con una pregunta crucial: ¿Cuáles serán las necesidades, demandas y deseos de los consumidores y empleados décadas a partir de ahora ? Si piensa que la respuesta es "más de lo mismo", usted se encontrará con una sorpresa. Howe y Strauss, los autore...Desde 8,20 €
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H vding: The Airbag for Cyclists
Fuller, Joseph B.; Billaud, EmilieCaso HBS-315056-EIniciativa emprendedoraIn 2012, Anna Haupt and Terese Alstin, cofounders of the H vding company, reflect on the evolution of their venture and the way forward. Since 2005, Haupt and Alstin had been working on a new type of bicycle helmet-an "airbag for cyclists". What had begun as a thesis had grown into a seven-year journey of research and development, including raising over $5 million of venture capital. The product had been granted Europe's CE certification in 2011...Desde 8,20 €